As a small business it is often hard to track exactly where your customers are coming from; Television, radio, web, partners, etc, etc. While analytics have certainly made it easier to track web traffic, offline efforts aren't as clear cut.
A great way to track offline marketing efforts and determine ROI is to use multiple phone numbers. Using separate phone numbers for separate campaigns can help you track where your visitor came from and give you insight into which campaign is working the best.
Using Multiple Phone Numbers to Track ROI:
Place a phone number on your website that is found no where else. This will allow you to track conversions from people visiting the site and then picking up the phone and buying. You can even create use separate numbers for your pay-per-click ads.
Use a specific phone number in your television or print ad. This can be as easy as creating a new extension for your toll free number or using a completely separate phone number. Perhaps you want a local number for your television ad but 1800 numbers for your print ad since it will be less geo-targeted.
The more accurately a business is able to track marketing efforts, the more efficient they will be and the more money they will save.
Remember, with Grasshopper, additional phone numbers are only $5 each and additional extensions are FREE! Start tracking your marketing efforts now!