6 creative ways to maximize your social media campaigns around the holiday season

Digital marketing is a great way to transform and market your small business. Check out tips on how to bring your business up to speed with the latest trends and ideas for digital marketing.

While your best-laid plans might not always make your daily life in small business a breeze, it doesn’t mean that you can’t optimize your project management tools to set yourself up for success in planning. You only need the right tools, the right strategies for implementation, and a consistent mindset.

Here are 12 easy, simple and quick steps to take to maximize your brand using Twitter

Content can come in various forms. Blog posts, videos, photos, infographics and user-generated content are a few examples of content that a business can publish to bring prospective customers to their website. The primary challenge is navigating through the abundance of content available on the internet today.

According to a report by the US Small Business Administration, more than 50 percent of Americans are either working for a small business, or own one. Small business owners are truly powering the economy by providing employment to every two out of three individuals. Some of the best advice you can receive is from fellow entrepreneurs turned billionaire businessmen.

What assumptions do we make about today’s world that simply aren’t true, especially when it comes to running your business? And what business essentials do you still cling to—even though they’re not needed on this side of the year 2000?

Five Lessons from Netflix that Every Small Business Can. You don’t have to be a media company to utilize the same principles with your business. Put your own company on the fast-track to higher customer satisfaction, niche-defining innovation, and plenty of future growth.

Paid search is great for getting your site converting quickly. Learn different bidding strategies to figure out which is right for your small business.

In the last few years, content marketing has shown an exponential growth. Here are eight tried and tested ways that you can increase your brand awareness through content marketing: