PPC

• SEM vs SEO vs PPC: What’s the Right Balance for Your Business? by Dan Kenitz — Published in Small Business, Tips & Tricks, Marketing & Brands on August 11, 2020

  Striking the right balance between SEM, SEO, and PPC for your business can be difficult — especially with limited budgets, limited capabilities, and limited expertise. We'll help you find the right mix for your own small business.

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• 8 Reasons to Use a Dedicated Landing Page for Paid Campaigns by Michelle Polizzi — Published in Marketing & Brands, On a Roll on September 19, 2017

  If you're shelling out budget for paid campaigns, you need to get the most bang for your buck. Here's how dedicated landing pages can help.

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• Marketing Channels that Send ROI Through the Roof by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground on June 29, 2017

  When you have limited budget and bandwidth, you need marketing to secure powerful ROI. So which channels should you invest in? Here are 4 sure-bets.

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• How Small Businesses Can Win with Pay-Per-Click (PPC) Advertising by Dan Kenitz — Published in Marketing & Brands, On a Roll, Small Business on May 30, 2017

  You have a limited marketing budget and a team that's stretched thin – does that mean you can't win big with PPC ads? Nope.

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• How eCommerce Businesses Can Take Advantage of Google Shopping by Kiera Abbamonte — Published in Marketing & Brands, On a Roll on May 04, 2017

  Google Shopping's product listing ads (or PLAs) are relatively new. Is your e-commerce business taking advantage yet? Here's how to leverage them.

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• 6 Tactics to Help You Market Like the Big Guys by Dan Kenitz — Published in Marketing & Brands, Off the Ground, Small Business on March 21, 2017

  If history (and Rocky) have anything to teach us, it’s that underdogs always have a fighting chance. The same is true with a limited marketing budget.

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• 18 Sensational Tools for Small Business Digital Marketing by Kiera Abbamonte — Published in Marketing & Brands, Off the Ground, Small Business, Tips & Tricks on September 06, 2016

  Digital marketing is a veritable smorgasbord for today's resource-strapped small businesses. We've pulled together the top tools to help you pull it off.

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• Last Week This Morning: August 15th, 2016 by Grasshopper Team — Published in Entrepreneurship, Marketing & Brands, News & Updates, Small Business on August 15, 2016

  What's new? Marketers aren't leveraging advanced tech, Google grants more real estate in ads, and Chattanooga wins most budget-friendly city for startups.

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• Let Customers Text You Right from Google Search Results by Grasshopper Team — Published in Marketing & Brands, News & Updates, On a Roll, Toll Free & Local Numbers on June 22, 2016

  Google's testing a new

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• Take Your Small Business Marketing to New Heights by Kaleigh Moore — Published in Marketing & Brands, On a Roll, Small Business on May 26, 2016

  Today, we’ll look at some ways to improve your small business’ marketing so you can grow your business to new heights.

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