Metrics & ROI

• How Much Should Your Small Business Spend on Marketing? by Dan Kenitz — Published in Marketing & Brands, Off the Ground, Small Business on August 02, 2017

  How much should your small business spend on marketing? Ten dollars? Ten million? Here's how to narrow in on the right marketing budget for your business.

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• How to Finally Measure Your Offline Conversions Once and For All by Brad Smith — Published in Marketing & Brands, On a Roll, Small Business, Tips & Tricks on May 18, 2017

  Phone calls don't come out of the blue. There was a spark, a catalyst. How can you find where they came from and how to optimize that channel? Let us help.

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• 5 Psychological Pricing Strategies to Use in Your Small Business by Bernard Meyer — Published in Marketing & Brands, Off the Ground on April 10, 2017

  Product pricing strategy is a complicated realm. Use these 5 strategies based in psychology to maximize your revenue and keep customers happy.

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• Google Analytics: Get Set Up and Customize Your Goals by Dan Kenitz — Published in Getting Started, Marketing & Brands on February 28, 2017

  If you aren't using Google Analytics to measure your website's performance... what are you waiting for? Let us help you get started and see results.

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