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According to a report by the US Small Business Administration, more than 50 percent of Americans are either working for a small business, or own one. Small business owners are truly powering the economy by providing employment to every two out of three individuals. Some of the best advice you can receive is from fellow entrepreneurs turned billionaire businessmen.
What assumptions do we make about today’s world that simply aren’t true, especially when it comes to running your business? And what business essentials do you still cling to—even though they’re not needed on this side of the year 2000?
Paid search is great for getting your site converting quickly. Learn different bidding strategies to figure out which is right for your small business.
When you first start a small business, you don’t have the luxury of experience. That means you’re going to make mistakes. You’re going to fail. But what ultimately determines your success is not whether you make mistakes—it’s whether you’re smart enough to overcome them.
Digital lead generation methods and practices to encourage sales growth for your small business
When to Buck the Trend Small Businesses that Followed the Road Less Traveled
When to Buck the Trend Businesses that Followed the Road Less Traveled
How to Create Your Small Businesss Elevator Pitch
Five Tools for Creating a Professional Online Presence
You can’t simply set your target audience and have a clear focus. You have to understand that your target audience is quite versatile in its essence. The buyer persona will encompass all characteristics of your ideal customer, and it will give you a much clearer focus.