At Grasshopper, we are committed to supporting our customers through the evolving requirements of SMS compliance. We work closely with customers and the providers who deliver messaging traffic to monitor registration rates and understand what parts of the process may be confusing or challenging. A missing or noncompliant privacy policy is one of the most common reasons local number SMS registrations get rejected. (Demonstrating opt-in practices is another common challenge; see our post here for detailed guidance about opt-in.)

As a business owner and message sender, you are responsible for creating a privacy policy that complies with CTIA (Cellular Telecommunications Industry Association) guidelines and any state-specific privacy laws. Grasshopper cannot provide legal advice or dictate the terms of a legally compliant privacy policy, but we have compiled general guidance below to help you get started as you create a policy that reflects your specific business practices.

When you submit your local number SMS registration, carriers’ reviewers will search your website to find your privacy policy. Here are some key questions they typically expect a privacy policy to answer:

It's important to make your privacy policy readily available on your website and anywhere that you collect customer information such as linked within a contact form, included in a service contract where you gather customer information, etc. When you submit your 10DLC registration, this will be a key component that carriers look for as they verify your business.

As a Grasshopper customer, we make it easy for you to start your 10DLC registration directly within the Admin portal.

For more information about the overall process and how to complete the registration form, see our support article.