You have a fresh, new phone number, and it's time to leverage it for your business growth. Recent studies show that 76% of consumers prefer to contact businesses via phone, highlighting the importance of making your phone number widely accessible.
To learn how to market your business with this new phone number, ensure that it appears in all your digital and print materials, such as ads, brochures, and business cards. Encourage your current customers to share your number through referrals, as 92% of consumers trust recommendations from people they know.
By consistently promoting your new phone number across multiple channels, you can increase brand awareness, drive customer interactions, and ultimately foster business growth.
Here are eleven places you can share your new business number to drive more revenue, increase your visibility, and land more clients and customers for your company.
1. Your Website
Putting your contact information on your website is one of the most essential ways you can promote your business and build up your customer base. Consider adding it prominently to your Google Business Listing, and in key areas of your website like your main navigation and “Contact Us” page.
2. Your Email Signature
Your email signature represents a great opportunity to advertise your business number without having to think about it.
And placing a phone number in an email signature is even more effective given today’s mobile prevalence. With 75% of Gmail users checking their email on mobile devices, it’s easier than ever for someone to observe your phone number in an email, tap their screen, and reach you.
3. Your Social Media Platforms
Your social media platforms can be just as important as your home website. With billions of users across various platforms like Instagram, Twitter, TikTok, and YouTube, these channels provide excellent opportunities to share your contact information and engage with potential customers.
By consistently posting and interacting on multiple social media platforms, you can drive traffic to your website and increase visibility for your business. Including your phone number in your profiles and posts means that every like, comment, and share can lead to new opportunities for growth. Additionally, leveraging the unique features of each platform—such as Instagram Stories, TikTok videos, or X updates—can help you connect with a broader audience. Make sure to establish your presence on these platforms to maximize your outreach and enhance your brand's visibility.
4. Business Directories for Your Industry
The visibility of your business phone number will translate into visibility for you. That’s why number directories can boost your ability to make sales. Think of it as a passive way to attract more attention. You only have to place your phone number in a directory once. After that, any potential customers who come across it will come to you.
5. Review Websites
Today’s digital consumers tend to determine quality through recommendations. In fact, people who call from online review sites tend to be highly motivated buyers, with the average phone call lasting far longer than calls from mobile search.
Adding your phone number to sites like Yelp, Google Business, and G2Crowd can be the perfect way to get the word out, especially with an audience that’s actively looking for small businesses like yours.
6. Digital Assets
Digital marketing assets like eBooks, whitepapers, or datasheets can be great places to place your phone number. Not only do they help generate interest in your business, but they’re assets that you can continue to re-use and send out again and again. The more digital assets you have, the more opportunities you’ll have to send out your contact information to new potential customers.
7. Employee Resources
Employee resources like business cards, merchandise, or even labels and stickers are perfect canvases for your phone number. Like digital assets, they’ll continue to drive new customers to calling your business phone number even after you’ve handed them out. They’re inexpensive ways to get your phone number out to more people, especially if you do most of your networking in person. You don’t want to get caught without a business card.
8. Advertisements
If you take out traditional advertisements with magazines or local newspapers, don’t limit your contact information to one avenue. Make sure to include a link to your website and business phone number.
Billboards are another great avenue for local businesses that want to highlight a new vanity phone number. With the average American spending 20 hours each week in the car and 71% of Americans looking at billboards consciously, they still represent an ideal platform for your phone number.
9. Promotional Materials
These are especially popular amongst small businesses with a local market. If you can use promotional materials to get your phone number to the local community, you can expect more relevant customers to come your way. Consider any of the following as an ideal place to put your number:
- Brochures
- Handouts
- Direct mail
- Flyers
- Postcards
- Menus
- Magnets
10. Current Customers
Prepare an email blast to your current customers with an announcement about your new phone number. Even if most of your customers may not have an immediate need, this can renew their interest in your services.
It’s especially important to let current customers know that they can promote you as well. 92% of consumers trust referrals from people they know; if you can get referrals working for you, you’ll stand an even greater chance at bringing in more business.
A new business number is more than just an updated listing. It represents an opportunity to get your name out there, to generate interest from new customers, and to build business assets that continually drive new customers to your contact information. Start sharing your business number today!
11. Influencer Marketing
Influencer marketing is a comparatively new advertising medium. A major advantage is being able to specifically target people who already have interest in your product by getting an influencer in the industry to promote your business.
And while you’re promoting the benefits of becoming a client of your business, why not slip in your new number while you’re at it? Even better if it is a vanity number, as the viewers will remember it that much easier.
How to Promote Your Business with a Business Phone Number
Promoting your business to the right target audience will help increase your customer base and build brand awareness. This is especially important if you are a small business owner. You will need to promote your business to gain new customers, which will help increase your sales, and which will in turn help scale your company.
A new business number is more than just a second line; it represents an opportunity to get your name out there, generate interest from new customers, and build business assets that continually drive new clientele to your contact information.
To effectively market and promote your business and ensure your new phone number is utilized to its full potential, consider using Grasshopper. Grasshopper provides a virtual phone system tailored for small businesses, allowing you to create a professional image with features like call forwarding, voicemail transcription, and a dedicated business number. This means you can easily integrate your new number across all the platforms mentioned—your website, social media, and promotional materials—while maintaining a polished and cohesive brand presence.
By leveraging Grasshopper’s services, you not only enhance your business's visibility but also streamline communication with your customers, making it easier for them to reach you.
Start utilizing your new business number today with Grasshopper and watch your customer engagement and business growth flourish! Try Grasshopper Today!