Tips & Tricks

• Why Brands Are Lovable: A Crash Course in the Psychology of Branding by Desirae Odjick — Published On a Roll on February 21, 2014

  It's not random that consumers prefer Coke to Pepsi. Why are some brands loved more than others? Learn why this happens and how to make your brand more loved...

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• Brand DNA: How to Build Values, Inspire Employees, and Elicit Positive Feelings About Your Brand by Grasshopper Team — Published Miscellaneous on February 20, 2014

  Your brand is made up of its own unique DNA. Learn how to build values, inspire employees, and elicit positive feelings about your brand.

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• 5 Magic Steps to Build into Your Marketing Strategy Backed by Psychology by Ritika Puri — Published On a Roll on February 19, 2014

  Even the most spot-on plans will miss the mark in one key area – the connection between marketing and people. Learn to close that gap!

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• 6 Marketing Insights Pulled Straight from a Psych.101 Textbook by Matt Glazer — Published Getting Started on February 16, 2014

  We cracked open our Psych. 101 textbook from college to figure out what makes our customers tick. You can do it, too.

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• Which Social Media Channels Are Best for Your Small Business? by Emma Siemasko — Published On a Roll on February 14, 2014

  Scratching your head when it comes to social? Determine which social media channels will work for you and your brand.

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• 7 Ways You Can Use Social Media to Find Happy Customers by Bradford Shimp — Published Off the Ground on February 11, 2014

  Learn how to use social media to get more customers. It's easier than you think.

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• How to Set Up Social Media Posts in 10 Minutes Each Week by Mary Mallard — Published Getting Started on February 09, 2014

  Feel like other companies have a huge advantage with posting content on social networks? You can solve this problem in 10 minutes. Read on!

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• Why Marketing Your Small Business is Like Getting a Manicure by Emma Siemasko — Published Off the Ground on February 07, 2014

  Yes, you read that right! We're here to convince you that marketing your business is a whole lot like primping your nails. Seriously.

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• 5 Weird, Unusual, and Awkward Marketing Campaigns That Worked by Ritika Puri — Published Getting Started on February 03, 2014

  Following the beaten path isn't enough. To truly succeed in marketing, you need to put your brand out there. And by out there, we mean really out there.

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• Clean vs. Messy Desks: What Does Your Style Say About You? by Grasshopper Team — Published Tips & Tricks on February 02, 2014

  Is it really true that a clean, minimalist workspace is the best for productivity? Research suggests messy desks and clean ones have their benefits.

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