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Emma Siemasko is the Founder of Stories by Emma, a boutique content marketing consultancy that provides freelance writing and content marketing services to startups and tech companies.
Show your small business some love by throwing a party, catering lunch, or celebrating National Small Business Week in these 10 unconventional ways that give back to the business you’ve worked so hard to build.
Referrals are the lifeblood of busy entrepreneurs. You can create a referral program at your small business without a ton of time and energy.
Want to start a business by yourself? We've got a great list of ideas perfect for solopreneurs everywhere.
Are Pay-Per-Click (PPC) Ads a short term strategy or a long-term commitment? That's what we sought to find out when we talked to PPC experts who've seen succ...
Appreciation goes a long way in boosting employee morale. Let us explain how to show employee appreciation that goes beyond simple thank you gifts.
Let’s celebrate National Entrepreneurs' Day by recognizing the American entrepreneurs who’ve brought us to today.
Wondering how you can get in on the Small Business Saturday madness? We've got some tips and ideas on how to make the holiday your own.
The holidays are upon you and your business. Here's a step-by-step guide to making sure you're dotting your i's and crossing your t's this holiday season.
Yep, we said it! Join the revolution and go pop-up-less. We don't think websites should have pop-ups. Read our reasoning and let us know if you agree.
Being an entrepreneur is hard. Like, really hard. That's why we talked to 6 successful business owners in a live chat. Now we're sharing all their advice!
There are tons of apps and tools out there, but is another software solution really going to help? Get organized by going back to some basic strategies.
Did you know that vanity local or tollfree numbers can improve customer recall and boost your business? We're not kidding! Learn more.
The sharing economy and other tech trends are turning traditional business models on their heads. How can a small biz compete? With these tools, of course.
Join us on Friday, June 20th at 1 pm (ET) for a fireside chat via Google Hangout. We're talking to a handful of experts about making your dreams a reality.
Don't fear Facebook! Engage your customers and supporters on Facebook by posting the right stuff.
It's tempting to fork over cash to get exposure on Facebook, Twitter, and LinkedIn, but is it actually worth it? We'll tell you what we learned!
Have you made a side gig into a fulltime business? Are you about to? We've put together the 5 questions you should ask before striking out on your own.
Networking is so annoying and hard, isn't it? It doesn't have to be. Networking is really just about meeting cool people. In this post, you'll learn to build...
Growing your local business requires community connections, even with the mayor. Learn how to take business to the next level in your city or town.
Scratching your head when it comes to social? Determine which social media channels will work for you and your brand.
Yes, you read that right! We're here to convince you that marketing your business is a whole lot like primping your nails. Seriously.
You like to think you're immune from making mistakes, but we all make them! In this post, we give tips on avoiding the most common marketing blunders.
New to video marketing? No sweat! These 10 blog posts will help you get started with online video so you can create business-growing campaigns.
We sat down with Damien Smith, Marketing Director for Yelp Boston, to find out the real deal about small businesses and their online reviews.
Need a freelancer to help you out? We've compiled a list of the best websites for finding and hiring freelance writers, developers, designers, and more.
Naming conventions aren't just for branding -- they influence conversion. Check out these tried-and-true ways to name your products to increase conversion.
How much do billboards cost? Do companies see ROI from their billboards? Is it worth it to get one? We dive deep to find the answers in this post.
Emma, our Content Marketing Specialist, went on a hunt for email newsletters that people actually read and learned a ton in the process.
Just because a few bucks are trickling in doesn’t mean you're really out there in the world. There are a million ways to let the world know about your biz.
You hear all the time that starting a business is one of the hardest things you can do, so why do it? Yeah, yeah–you get complete control, you build a brand,...
As an entrepreneur or small business owner, sometimes you just need a little pep talk, some outside perspective from someone who challenges the way you appro...
It’s 2013. By now, you’ve heard about apps that handle just about everything. They can schedule meetings in your absence and find you the best Thai restauran...
This is a guest post by Brad Farris, Founder of EnMast.com. When I walk through the streets of Chicago, I regularly encounter street performers playing at su...
It’s an understatement to say that the internet is packed with a mind-boggling amount of data. From predictive modeling to content personalization, companies...
For the past few years, you’ve been living the dream others fantasize about– you’ve been working from home. Not only that, you’ve been building a successful ...
It’s breathtakingly sunny outside, and yet here you are, locked away in your home office or co-working space. When you’re building a business, every moment c...
A startup is a special kind of business. It’s chaotic, energy-charged, and moving at a million miles an hour. That’s why creating and managing a startup can ...
You’ve spent all this time building an amazing new product. What comes next? Customers, sales, and revenue, right? In an ideal world, customers would come kn...
As a small business owner, marketer, or startup founder, you are well-acquainted with the value of data and analytics. When you run campaigns on and offline,...
Entrepreneurs have powerful stories to tell. While building companies, they venture where few professionals go. They reach crazy heights and see crippling ...
You’re ready to sell services or products over the internet, but how will you collect your money?
Companies like Google make ‘fun’ company cultures look so darn easy! What you may not realize is that these awesome environments take a heck of a lot of inve...
Ebooks are awesome. They’re power tools for lead generation, help build bonds with your target audience, and position you and your company as experts. As a ...
Being an entrepreneur is about much more than a job. Many business owners feel their venture is a life calling. Some entrepreneurs take years to plan their t...
If you take a look around the web, you’ll see a rainbow of color. Businesses are painting their sites in blues, reds, yellows, and oranges. Look at this post...
This Mother’s Day, impress Mom by spearheading your top traits into overdrive. Make her proud with a killer work ethic!
It’s difficult to find a job, and it’s even harder if you don’t have any experience. It’s a bit of a catch 22, because if no one will hire you, how are you s...
Did you know 93 percent of shoppers make purchase decisions based on color and visual appearance? With a stat like that, you better be picking the right colo...
Check out these 11 must read news sources for entrepreneurs.
It’s not in the car or at the office. It’s not between the couch cushions. You’re sure that Fluffy didn’t eat it. It isn’t swimming in the toilet. OMG, where...
This is a guest post from Lyn Graft (LG), entrepreneur, storyteller, and producer.
There’s no way around it — your customers are your company’s lifeblood. Without them, your business would be a product with no revenue. Your lifelong entrepr...
If you’re running a startup or small business, you don’t have time to waste. That’s why we’re presenting you with 5 of the experts.
Alex Hoffman, co-founder and principal of Dormestics, a student-run storage company, sat down with us to talk about starting a business in college.
Strategic partnerships – what a uniform, institutional, and uninspiring phrase! Kind of conjures up images of flickering florescent lights in cramped offices...
If you’re reading this post, you’re probably on Twitter. Maybe you even clicked a Tweet sent out by us or one of our friends to get here, but do you consider...
In light of the recent emergence of the Hadouken Meme, which began when Japanese school girls started taking pictures of themselves hurling balls of light, t...
Whether you’re reaching out to customers or confirming details with a trusted staff member, communication is the lifeblood of any business. You already send ...
Trust us, those calls aren’t from Grasshopper, and we’re working to stop the spam call issue. We hate spammers just as much as you do! We’ve received quite a...
It’s tax season, and many of us have money on the mind. Thankfully, there are a lot of online resources and professional finance gurus doling out advice on t...
Small business owners spend a lot of time and money on getting their taxes in order each year. Yes, the process isn’t much fun, but it doesn’t have to be exp...
How do the people at your business answer the phone? Here are six phone greetings that will enhance customer interaction.