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- Getting Startedfor the beginner marketer
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- On a Rollfor the advanced marketer
You can’t simply set your target audience and have a clear focus. You have to understand that your target audience is quite versatile in its essence. The buyer persona will encompass all characteristics of your ideal customer, and it will give you a much clearer focus.
Reading is good for you. But there are many times in our lives when we want to be entertained or informed and reading isn’t an option: in the shower, while driving yourself to work, or on the hiking trail. That’s where podcasts come in.
It’s hard to survive unless you’re online in 2018. However, simply being online isn’t good enough; instead, your website needs to be optimized so that people are coming to you and converting into customers. This means more sales, more profits, and more good times.
From front-of-house employees to five-star Facebook reviews, maintaining a reliable brand identity is key to building customer loyalty. However, an increasing number of online channels has made it harder than ever to maintain a consistent, well-rounded brand experience.
Ten Must-Read Business Books for Budding CEOs
5 Traits Of A High Quality Designer
Check out the Grasshopper Status Page
How to Make Your Small Business More Appealing to Prospective Hires
The Five Step Process to Make the Most of Your Ad Spend
From 0 to 1000 How to Get Followers for Your Small Business Twitter Account