Michelle Polizzi is a Denver-based freelance writer with a passion for helping creative entrepreneurs succeed. When she's not busy writing, you can find her exploring the city by bike or whipping up a fresh vegetarian dish.
From front-of-house employees to five-star Facebook reviews, maintaining a reliable brand identity is key to building customer loyalty. However, an increasing number of online channels has made it harder than ever to maintain a consistent, well-rounded brand experience.