What happens when you don’t set goals for your small business? Unfortunately, all too many businesses know: over 80% of small businesses avoid or forget setting goals for themselves.

There’s no trouble with that if your small business has an ambitious culture that’s always focused on incremental improvement. But if you find that your small business needs a quick jolt, setting goals effectively can be one of the fastest ways to turn it around. Here are some ways to set sales cycle and prospecting goals for your small business that will lead to change:

Create the Systems that Help Achieve Your Goals

In themselves, sales goals won’t accomplish much. It doesn’t take a lot of effort to sit down and write that you want to double sales within two years. If you forget about that note, toss it away, and change nothing about your business, you’ve set a goal—but you haven’t done much else.

Instead, think about setting a goal along with the plan for its achievement. Think about specific goals that make it possible to measure your progress. In other words, don’t think about goals alone. Think about the system you can install to regularly check your progress on those goals.

The problem with writing down goals without systems for their achievement is that you’ll find it easy to revert to old habits once the goal is achieved—or even if it’s not. Taking daily action is an effective “system” to meet a new goal—such as setting a goal of cold-calling more customers. But implementing a goal along with the installation of a lead generation system would change the paradigm.

Choose a Goal-Setting Strategy that Works For You

Depending on the type of goal you want to set, there may be different goal-setting strategies that suit you best. Here are some suggestions for goal-setting strategies for a wide range of different business goals:

The Keys to Goal Setting

Frank L. Smoll at Psychology Today typically recommends that students and athletes set goals that adhere to the “ABCs”: goals should be achievable, believable, and athletes need to be committed to them to make them work.

But you don’t necessarily need to focus on achievability and believability for now. The key word: commitment. You need to set “sticky” goals for your business—setting sales goals that will actually remain the modus operandi—if you want the goals to make a difference.

To set goals that help bring about commitment from a team member or a broader sales team, consider doing the following:

Once you’ve identified an area in which your business needs to improve, it shouldn’t be difficult to imagine what your goals might be. Choose a goal-setting strategy that works for your specific needs, identify the systems you can install to work side-by-side with these goals, and provide the incentives to bring your team together. As you measure your goals against monthly or quarterly milestones, you’ll have a much clearer idea of how to move forward as a business.