Videos are gaining more and more popularity in the world of online marketing. After all, they improve engagement, search engine ranking, brand loyalty, and so much more. So while it may seem like a no-brainer to start implementing a video marketing strategy, it's not easy, especially for small businesses.

Enterprises and big brands can easily afford to make fascinating, high quality videos, but as a small business, budgets are tighter, and time may be harder to come by with employees wearing multiple hats. However, you can change that without settling for poor quality videos. Here is a comprehensive guide to video marketing for small businesses.

Why You Should Start Using Video

Maybe you’ve debated using video within your marketing strategy but decided not to go through the trouble since you lacked the proper equipment, production experience, time and money. Fortunately, it doesn’t have to be that difficult. In fact, all you need are a few inexpensive tools. But before we dive into the best tools to use, you should understand the importance of investing in video marketing.

All in all, people are turning to video more and more. Heather Harding, a video marketer at LastMinuteWriting and Writinity, said, “Getting your message across is easy with video. It's also easy for your audience to get the message when it's in a simple, watchable form that doesn't require much effort on their part.”

Tools That Will Help You Make Videos on a Budget

One of the biggest issues that small businesses have with videos is that making them is expensive and takes skilled people. However, it's not as hard as you think. Here are some tools that can help you kick your video marketing strategy into gear:

Best Video Marketing Ideas

Coming up with creative ideas is perhaps the hardest part of video marketing. To help you out, here are some great ideas for your videos that are evergreen and can help garner the attention you desire.

How To Measure The Success of Your Videos

Finally, here are some tips to measure the success of your videos: