Launching a business is hard, and sustaining one is even harder. As a business owner, it is very likely that you will find yourself in situations wherein you are left with no choice but to take on more than you can handle. A good example of this is the global pandemic we are all facing at the moment. To ensure that you and your business are able to stand up to challenging situations, you have to familiarize yourself with some of the typical problems small business owners face and adequately prepare for them. That being said, here are five of the most common struggles that small business owners experience:
Feeling anxious about the future
Even before the circumstances changed due to the ongoing pandemic we are all facing, lots of business owners struggled with anxiety when thinking about the future of their companies. In fact, according to the World Economic Forum, 49% of entrepreneurs suffer from at least one form of mental health condition during their lifetime. To cope with the anxiety linked to the uncertainty of what the future holds for your business, it would be a good idea to set aside some time for mindful reflection and to read biographies from successful entrepreneurs to stave off the feeling of “being alone” in the midst of your struggle.
Struggling with huge changes
As explained in our previous post on ‘How to Effortlessly Connect a Team of Remote Workers’, the current situation has driven companies, big and small, to encourage their employees to work from home. This sudden change places small businesses – especially those who never experienced having remote workers before and hence haven’t instituted the right infrastructure that supports these kinds of workers – in a tight spot. To soften the blow, The Balance suggests conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis frequently to help identify which areas require some improvements and a little more attention. It’s also a good idea to adopt a forward-thinking attitude and to keep a positive mindset.
Having trouble with hiring
In a recent report by Wasp Barcode Technologies, 50% of the surveyed small business owners admitted that the biggest challenge they face is hiring the right employees. Recruiting new talent has never been an easy task, even for big enterprises, but small businesses struggle more because they have limited funds and resources. A good way to address this issue is by aiming for new graduates who have a lot of potential but do not (yet) have the experience to command a large salary. It’s also advisable to provide lots of non-financial benefits that are proven to be more persuasive when it comes to hiring employees such as healthcare, flexible working options, mentoring programs and time off.
Having difficulty with cash flow
Due to the lack of available funds, the majority of small businesses tend to struggle to make payments on time. According to a recent survey on Forbes, 66% of business owners claim that delays in payment processing causes major issues with cash flow. To combat cash flow problems, many small businesses turn to loans for aid, even going down the route of personal loans when things get really bad. Marcus explains how personal loans come with a fixed payment schedule so that borrowers are fully aware of how much they need to repay. It can also be used to pay off credit card debt, finance structural improvements, cover costs associated with moving and even handle vacation costs. Aside from applying for a loan, cash flow problems can also be mitigated by expanding your payment options and by having a proper budget plan.
Having too many competitors
One of the toughest things small business owners face is getting ahead of the competition. To withstand the problem of having too many competitors, Business 2 Community discusses how it’s essential for small business owners to use competition to stimulate innovation. Innovate and be inspired to provide products and services that are better than that of your competitors. Examine your competitors – know the strategies they’ve employed before, and try to determine and understand the ones that worked for them. By doing this, it will help you steer away mistakes, thus saving you a significant amount of time, money and energy.
Entrepreneurs are known for their determination, tenacity and grit. However, before they become the very figures we all look up to, they had to go through different struggles at the beginning of their career. To come out successful, you have to power through every challenge and learn from them.