Off the Ground

• How to Write the Perfect Headline for Your Website by Michelle Polizzi — Published in Marketing & Brands, Off the Ground on July 24, 2017

  When it comes to your website, you only have a few seconds to catch visitors' attention. Here's how to do it with the perfect website headline.

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• How to Nail Down Positioning Strategy for Your Small Business by Dan Kenitz — Published in Entrepreneurship, Marketing & Brands, Off the Ground, Small Business on July 12, 2017

  What's the difference between an effective marketing campaign and a giant waste of money? Positioning strategy. Here's how to create it for your business.

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• Find the Right Balance of Tactics to Maximize Your Marketing Budget by Dan Kenitz — Published in Marketing & Brands, Off the Ground, Small Business on June 13, 2017

  If you have big marketing goals and a tiny budget, success means finding that sweet spot mix of tactics to make the most of your limited spend. Here's how.

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• How to Become a Household Name in Your Neighborhood by Dan Kenitz — Published in Entrepreneurship, Marketing & Brands, Off the Ground, Small Business on May 16, 2017

  It's been proven that we prefer brand names to their generic competitors. How can you become one of those trusted, household names in your neighborhood?

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