When to Outsource Call Tracking

Tracking phone calls. What is it? Why should you do it?

Call tracking allows you to figure out where your calls are coming from, how often the phone is ringing, length of calls, and other information. These metrics can help you determine the health of your support team, success of your call center, and effectiveness of your marketing campaigns.

With call tracking, you can:

But is this something you can do on your own or should you find someone else to handle your efforts?

Here’s how to see if you should outsource your efforts:

Determine Your Scope

Are you just trying to determine the success of one billboard or do you plan to track calls over a long period of time over a vast geographic area? The size of your project will determine whether or not you should outsource or keep things in house. The bigger the project, the more likely it is that you’ll need an expert or software solution to guide you through.

Know Your Goals

Before you make a decision, you need to know WHY you’re looking to track calls. Trying to determine who calls from your website is a different beast than using call tracking to determine the health of each and every sales call.

Check Your Tech-Savvy-ness

How tech savvy are you? Do you have the ability to integrate call tracking into your existing solution, or would you need help? Most people aren’t tech-savvy enough to do call tracking on their own. Even if they are, the time commitment isn’t worth it. Most businesses are better off focusing on what they’re good at rather than implementing their own call tracking system.

Look at Your Budget

Call tracking costs money, and that’s something to consider before diving in. LOGMyCalls charges $69 per month for their most basic package, but includes a 15 day free trial so you can test out the service. Ifbyphone charges $100 per month for their most basic package.

Pros and Cons of Both Strategies

Pros of Outsourcing Cons of Outsourcing
Equipment savings Can get very expensive
Someone can run it without you being involved May be inflexible when setting up
Experts are always on hand so you don’t have to learn anything new Could get roped into lengthy contract
Saves time  

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What Companies Offer Outsourced Services?