40+ Ways to Up your Marketing Game
Small business marketing isn't one size fits all. There are tons of little tips and tricks you can use to up your marketing game. Here are 40 cool ideas to get you started and help you kill it with marketing.
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23
Send out awesome swag
23
Send out awesome swag to turn customers in brand ambassadors.
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2
Create an awesome video
2
Create an awesome video and try to make it go viral, so you're seen by as many people as possible.
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35
Build “marketing” into your product
35
Build “marketing” into your product to boost customer retention.
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16
Get out and about
16
Get out and about because there's no overestimating the power of simply meeting people.
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40
Emulate street performers
40
Emulate street performers so you can draw a crowd around your product.
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19
Use your car as a mobile billboard
19
Use your car as a mobile billboard because it's affordable and definitely gets attention.
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3
Make your website amazing
3
Make your website amazing by enticing customers and making it super easy to buy.
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25
Tell your unique story
25
Tell your unique story to set yourself and your business apart from all the white noise.
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27
“Hijack” events
27
“Hijack” events because you won't be invited to every cool event that takes place within your industry.
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33
Sell more than just a product
33
Sell more than just a product so customers feel good about their purchase.
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28
Make an experience
28
Make an experience that customers will remember. Be more than just a product.
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29
Make it known that you take care of your customers
29
Make it known that you take great care of your customers and you may just earn some new ones.
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15
Set up strategic partnerships
15
Set up strategic partnerships with other small businesses so you can leverage each others' user bases.
Show me how to do this »Traditional
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39
Get help from some apps
39
Get help from some apps so you don't have to do everything yourself.
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4
Leverage your online customer reviews
4
Leverage your online customer reviews to create a stellar reputation and encourage potential customers to be confident in your brand.
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5
Employ email campaigns
5
Employ email campaigns to keep current and potential customers informed about your business and stay top-of-mind.
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10
Be unique on Twitter
10
Be unique on Twitter by posting uncommon, off the wall info and tweets.
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11
Partner up with brands and influencers
11
Partner up with other brands and influencers to create a unique value offering for customers.
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37
Become king or queen of your industry
37
Become king or queen of your industry so your expertise is well known.
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14
Go traditional
14
Go traditional with radio ads, print flyers, even billboard advertising.
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18
Find an offbeat sales channel
18
Find an offbeat sales channel to meet customers where they are and where they unexpectedly need your product.
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31
Don't shy away from stunt marketing
31
Don't shy away from stunt marketing — you want people to be talking about you.
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36
Have a memorable phone number
36
Have a memorable phone number that sticks in people's minds.
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1
Start a blog
1
Start a blog and publish content that will help you create unique value for your target audience
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17
Try offline promotions
17
Try offline promotions and see if this strategy works for your local marketing strategy.
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20
Utilize guerrilla marketing
20
Utilize guerrilla marketing because the power of being seen where you aren't expected is huge.
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7
Use sponsored Facebook Ads
7
Use sponsored Facebook Ads to get your posts in front of more eyeballs and expand your reach.
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8
Use sponsored LinkedIn Posts
8
Use sponsored LinkedIn Posts to get your posts in front of more eyeballs and expand your reach.
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30
Leverage random acts of kindness
30
Leverage random acts of kindness because they feel good and can get people talking about your business.
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9
Use sponsored Twitter Ads
9
Use sponsored Twitter Ads to get your tweets in front of more eyeballs and expand your reach.
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13
Don't be afraid to pay for ads
13
Don't be afraid to pay for ads because they expand your reach and allow you to cast a much wider net with your message.
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38
Be funny
38
Be funny because customers appreciate a little humor and it makes your brand appear genuine.
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21
Host an event
21
Host an event to provide a space for your colleagues and customers to get together.
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26
Be crass and embrace who you are
26
Be crass and embrace who you are because your target audience will appreciate the authenticity.
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22
Give a speech
22
Give a speech to showcase your expertise in your field.
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34
Go where no business has gone before
34
Go where no business has gone before to set yourself apart.
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6
Start conversations on Twitter
6
Start conversations on Twitter that will encourage followers to engage with your brand and drive them to your profile.
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12
Be your own publicist
12
Be your own publicist and get your business mentioned in all kinds of valuable publications.
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24
Get customers referring you
24
Get customers referring you because purchase decisions often hinge on the opinions of peers.
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32
Use an all inclusive tool
32
Use an all inclusive tool if you're not a marketing expert or don't have time to become one.
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Off the Ground 
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Off the Ground 
Just Getting Started 
On a Roll 
Off the Ground 
Just Getting Started 
On a Roll 
On a Roll 
Just Getting Started 
Off the Ground 
Off the Ground 
Off the Ground 
On a Roll 
On a Roll 
Just Getting Started