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Original Article

Grasshopper named a finalist for SEW Award in Best Social Media Marketing Campaign

Since 1997, Search Engine Watch (SEW) has been keeping marketers and site owners informed about the world of search engine marketing through daily news and expert advice. Combined with Search Engine Strategies (SES), the leading international conference series, SEW and SES have guided search marketers of all skill levels through the fast changing and complex world of search for more than 10 years.

We’re adding to that guidance with the 2009 Search Engine Watch Awards. The mission of the SEW Awards is to recognize excellence, as well as inspire innovation and encourage new ideas in search marketing. The SEW Awards will honor 14 outstanding search marketers, search engines and technology providers, as judged by a panel of industry experts and the Search Engine Watch editorial staff.

Categories & Finalists

Submissions are judged on four key areas of consideration:

  1. Innovation in methodology and execution
  2. Achieving success goals
  3. Excellence in tactical execution
  4. Overall approach and category relevance

Most Innovative Use of Search Engine Optimization

  • Procter & Gamble/Covario
  • Washington Post Digital/Covario
  • Wharton EMBA/Acronym Media

Most Innovative Paid Search Campaign

  • Adobe Systems/Covario—Acrobat 9 Release
  • ADT/Razorfish
  • Pictage/Wpromote

Best Social Media Marketing Campaign

  • Endless Vacation Rentals/iProspect—“Your Fat Chance”
  • Grasshopper—“Advanced Phone Numbers”
  • Pepsi/Eyeblaster—“Refresh Everything”

Best Business-to-Business Search Marketing Campaign

  • All Metals & Forge/TopSpot Internet Marketing
  • Kelly Services/TMP Directional Marketing
  • PTS Data Center Solutions

Best Use of Local Search

  • ARS & Rescue Rooter/TMP Directional Marketing
  • Reliant Energy/Range Online Media
  • Storage West

Best Integration of Search with Other Media

  • Embarq/iCrossing
  • Intel/Covario—“Sponsors of Tomorrow”
  • Malibu Boats/PRWeb

Most Effective Use of Web Analytics

  • Helzberg Diamonds/Rosetta
  • PRNewswire/iCrossing
  • World Travel Holdings/iProspect—CruisesOnly.com

Technology Platform Search Marketers Can’t Live Without

  • ClearSaleing
  • Lyris HQ
  • Marin Search Marketer

Best SEM Technology Platform for SMBs

  • Marchex Connect
  • ReachLocal
  • WebVisible Geneva

Best Social Media Platform for Marketers

  • Facebook Ads
  • YouTube Promoted Videos

Best Web Analytics Platform

  • Omniture Online Marketing Suite

Best Search Engine Ad Platform

  • blinkx AdHoc
  • Jumptap tapMatch
  • LookSmart AdCenter

Search Engine with Most Relevant Results

  • Local.com
  • Yahoo Search

Most Innovative New Search Engine

  • COGITO Focus
  • FanSnap
  • TapTu

Congratulations to all the finalists. Winners will be announced at Search Engine Strategies San Jose, August 10-14. Finalists will receive 1-day passes (limit 3) to the SES San Jose sessions and Orion panels on the day the winner in their category is announced.