Your business is probably sending some emails to customers and clients, but there's always room for improvement. While it’s easy to see how email can have such a wide reach (most people have an email address), you may not be aware of some of the finer points.

Email marketing is one of the easiest and most effective marketing channels you can use to connect with your customers and clients. It’s simple to get started with easy-to-use templates, then add your content and follow the results with interactive analytics.

With email marketing, you have more control over what your customers see than with social media, and your potential reach is huge. According to Radicati, the total number of email accounts worldwide in 2017 is 4.9 billion, and it's projected to hit 5.6 billion by 2019. And for every dollar spent on email marketing, the ROI is about $44, making it a high converter, too.

It’s time for your business to start taking advantage of this powerful marketing tool. In this infographic, you’ll find 5 emails that every marketer should be sending, plus tips on what should be included in each type.

5 Emails Every Marketer Should Send - Infographic by Campaign Monitor
Source: 5 Emails Every Marketer Should Send by Campaign Monitor