Marketing and business growth often go hand-in-hand, so when you’re ready to take your business to the next level, the marketing department is one of the first places to turn to.
The question is: What should you be doing differently with your marketing efforts?
Today, we’ll look at some ways you can improve your small business’ marketing so your business can grow to new heights.
Ramp Up Your Blogging Efforts
If you’ve found that content from your blog is a strong generator of website visits, it may be time to ramp up this aspect of your marketing. Not only does relevant blog content provide value to your visitors and potential customers, but it also improves your website’s overall quality score, too — which is good for organic SEO.
If you’re at capacity for writing high-quality content, think about bringing on a team of freelance content writers who can help you with this aspect of your marketing. With mapped out assignments and a content manager who oversees the team, you can start publishing more valuable material for readers who turn to your site as an expert resource.
Invest in Social Media Ads
Social media platforms like Facebook, Instagram, and Twitter allow businesses to advertise on their social networks — and since we know that most people are addicted to their smartphones, it makes sense to focus on marketing to a "captive" audience.
Take your marketing to new heights by testing ads in these spaces. If you tried it in the past but weren’t pleased with the results, try a different strategy or hire external help from someone who can start you down the right path. Don’t miss an opportunity to get in front of a large, engaged audience of potential customers.
Create a Mobile-Centric Strategy
Another aspect of marketing you may need to increase your investment in: Mobile-centric marketing tactics. As in, if your website isn’t mobile-friendly, you need to fix that — immediately.
Why? Two reasons. One: Google changed its search algorithm so that non-mobile-friendly sites will be penalized in organic search rankings. Two: Today, more people are using a mobile device than a desktop for search — and if your site isn’t displaying correctly on mobile, you could be losing customers. If you're utilizing email marketing (which you should be), then your emails should have a mobile focus, too.
Invest in mobile-centric marketing to cater to your audience and their preferred devices.
Hire a Marketing Manager
Ramping up your marketing is no small job — and if you’re the DIY type, it might mean it’s time to reconsider that approach. Hiring a marketing manager frees you up to focus on other aspects of the business while someone with relevant experience oversees the marketing aspect of the business.
If you’re not ready to hire a full-time employee, maybe this means you start with a part-time position or a freelancer. Just remember: It’s okay not to be able to do it all on your own. Handling everything within your business can lead to feeling burnt out, and could ultimately damage your brand — so look for help.
Evaluate Your PPC
Finally, it may be time to re-evaluate your PPC efforts. Some businesses take a “set it and forget it” approach to PPC and, because of this, are missing huge opportunities for marketing growth. If you’re not a PPC expert and want help in this department — outsource it. An expert can help you come up with a new strategy and can explain the various metrics in a way that makes sense (and translates into ROI).
Don’t Let Marketing Become Stagnant
Your marketing efforts should be ever changing and evolving — not set in stone. If you’re ready to start taking your business to new heights, hire some help in the marketing department, and put your team to work. Use the strategies we’ve outlined here to get on the path to more new business — and to make your marketing more profitable than ever before.