What’s new with small business and digital marketing? I’m glad you asked! Here are a few things people are talking about this week.
TV Ain’t Dead Yet
We all know that digital marketing is the behemoth right now, growing rapidly and steadily gaining ground on traditional advertising mainstays. But is it a foregone conclusion that digital will overtake other avenues of marketing?
Nope. According to a new report from Carat, television advertising isn’t going anywhere. The report found that, while digital is projected to grow quickly, TV is expected to see a little growth itself and keep a firm grasp on over 40% of all media spend in 2017.
It’s thought that some advertisers are redirecting spend back into TV and more traditional forms of marketing because of lower than expected ROI with digital media.
Google Kicks Off ‘Doodle 4 Google’ Contest
Each year, Google holds their annual Doodle 4 Google contest in which children are encouraged to submit their own, original Google doodles and compete for top billing. Submissions for the contest officially opened last Wednesday — this year’s theme being “What I see for the future…”
Kids compete for a $30,000 scholarship and $50,000 in technology for their school. The winner also gets a chance to work with Google’s doodle team Mountain View, California.
The deadline to enter is December 2nd after which the judges will choose 53 finalists and the public will decide one final winner.
Does the IRS Unfairly Target Small Businesses?
If you’re a small business owner who doesn’t revel in bookkeeping and tax forms, you probably rank and IRS audit at the top of your list of fears. For a small business, an audit requires time, resources, and a professional you can’t afford.
According to a former IRS employee, that fear may be justified. At a Small Business Committee hearing last Wednesday, the source testified that the IRS treatment of small and large companies is inconsistent, disproportionately identifying smaller firms for tax audits.
Why does it matter? For starters, many small businesses simply can’t afford to fight an audit or hire professional help to do it. That means they have to cough up the extra tax dollars just to avoid overburdening their business. Not cool, IRS.
What do you think of this week’s news? Do you think digital will outpace TV advertising next year?