What’s new with small business and digital marketing? I’m glad you asked! Here are a few things people are talking about this week.
Email and Blogging Together?
What do you get when you combine the brand awareness power of blogging with the conversion and revenue generating might of email? Email blogging, of course.
Business 2 Community recently noted a growing trend of businesses turning to email blogging as an additional avenue to court new and existing customers. Email content holds an air of exclusivity, so it’s easy to see the effect sending out valuable information could have on a growing email list.
Not to mention, when you pitch your business from time to time, engaged users are more likely to click your CTA — because they’ve learned all about the product from the comfort and safety of their own inbox.
Highlights from Apple’s Big Event
Apple held their annual product announcement event last Wednesday afternoon. After arriving to the event via Carpool Karaoke, CEO Tim Cook unveiled the new iPhone 7 and the next Apple Watch generation, among other announcements.
The highlights? The new iPhone 7 will have the same starting price as the 6S, but now double the storage capacity in the base model. Apple also announced AirPods, their first endeavor into wireless headphones, to accompany the iPhone, which doesn’t include a standard headphone jack.
The iPhone 7 also fulfills common customer requests like longer battery life and a more capable camera. As smartphones have continuously increased in size, it was a slight surprise to hear that the iPhone 7 and 7 Plus will be the same size as their predecessors.
Small Businesses Have Advantage in SEO
As a small business, it can seem like conquering search results is a game for bigger companies — companies with unlimited marketing budgets and the freshest young talent behind the keyboard. But that may not be the case.
Small Business Trends dove into the topic with an article noting the valuable advantages that small businesses have when it comes to search engine marketing. They noted characteristically small business domains like niche targeting and local search, and also highlighted the agility that gets lost as brands scale up.
SEO is still an uphill battle for businesses both large and small, but don’t hang your head — your small business has more power than you think!
What do you think of the news? Will you explore email blogging for your business?