What’s new with small business and digital marketing? I’m glad you asked! Here are a few things people are talking about it this week.
Upcoming from Google: Mobile-only indexing
Gary Illyes, Webmaster Trends Analyst for Google, spoke at Seattle’s SMX conference last week, and he revealed some important insights into the changes we can expect to see from Google. Chief among them -- mobile-only indexing.
Google will be rolling out a separate index for mobile searches (results are currently pulled from the same desktop index), and that could spell a lot of change.
First of all, mobile-optimized websites will lose some of their ranking juice as responsive design is set to be removed from ranking factors. Secondly, pages will be indexed individually, meaning you don’t need your entire site to be mobile-friendly in order to have a few pages rank on mobile.
Small Business Hiring Resumes Growth in June
Employment among small business has been growing this year. According to the Paychex IHS Small Business Jobs Index, hiring grew 0.44% in the first half of this year.
After a slight dip in May, this trend has continued into June, leading to 0.18% growth over last year -- the first year over year growth we’ve seen in the past 18 months.
Washington state led the league with the highest growth following a record index number for Seattle last month. As far as industries go, construction, leisure, and hospitality have seen the most growth, particular in the southeast region of the country.
Facebook Downgrades Organic Reach for Brands
Facebook has recently published their formal “Newsfeed Values” document, detailing how your Newsfeed is crafted. Chief among these values, the document notes that “friends and family come first.”
Facebook will prioritize posts from your friends higher than those from pages (likes news outlets and brands). That means brands can expect to see a drop in their organic reach on the network.
But don’t get too discouraged -- non-sponsored content may have a better home on Instagram. According to a data comparison by Markerly, engagement is notably better for non-sponsored posts on the site versus sponsored posts.
What do you make of the news? How will you prepare your search and social strategies for these upcoming changes?