What’s new with small business and digital marketing? I’m glad you asked! Here are a few things people are talking about this week.
Rio Olympics See Huge Boost in Digital Streaming
The Olympics have always brought along strong TV viewership — but with the last several games, that audience has been shifting to digital streaming. In Rio, that shift has taken on a whole new life.
This year’s games have seen more online viewership than the 2012 and 2008 games combined. And during the first five days of the event, Rio saw more than 3 times as much streaming as London in 2012.
With trends like these, it seems natural to wonder if live TV broadcasts of the games will become obsolete in the not-so-distant future. Only time will tell.
Google Launches FaceTime Competitor
FaceTime has been the video chatting app of choice for iPhone and Mac users for some time now. But Google is looking to compete with FaceTime by solving it’s most prominent issue — you can’t FaceTime between an iPhone and an Android.
Google’s new app, Duo, is OS agnostic, meaning both iOS and Android users can access high-quality video communication. Better yet, unlike many Google products, users aren’t required to have a Google account — the app simply uses your mobile number with verification.
Another unique feature of the new app is Knock Knock, which allows users to see live video of the person calling them, before answering the call.
Economy is Top Election Issue for Small Businesses
There are a lot of issues on the docket this election year. While you might expect business owners to be in tune with economic policies, this year, it’s the number one issue concerning small business owners.
The Paychex Small Business Snapshot found that over half (52% to be specific) of small business owners consider the economy a top election issue for them. This was far and away the most agreed upon issue — secondary issues ranged from healthcare and tax reform to immigration and everything in between.
Despite this season’s trendy topics, the report found that issues like the minimum wage, trade regulations, and new overtime rules were not as important to business owners.
What do you think of the news? Will you try out the new Google Duo?