What’s new with small business and digital marketing? I’m glad you asked! Here are a few things people are talking about this week.
Verizon Acquires Yahoo for $4.8 Billion
Telecom giant, Verizon, announced a deal last week to buy Yahoo for around $4.83 billion (you read that right, ‘B’). The buy-out follows their acquisition of AOL in the first half of 2015. Put together, these moves point to Verizon’s plan to take on media giants Facebook and Google and compete in the online advertising space.
According to top execs at both companies, the plan is to merge AOL and Yahoo during the integration process. The combination will allow AOL greater scale and offers additional reach to internet and mobile users.
CEO Marissa Mayer stated, “Yahoo and AOL popularized the Internet, email, search and real-time media. It’s poetic to be joining forces with AOL and Verizon as we enter our next chapter focused on achieving scale on mobile.”
Study Finds Men Are More Likely to Block Ads
Ad blocking is a relatively new phenomenon, but given its implications, there’s a lot of research being done around who blocks ads and why. A new IAB study found as many as 26% of those using desktop computers will employ ad blockers. The number of mobile users fell around 15%, but is expected to grow more rapidly than desktop.
The study found that men between the ages of 18 and 34 were as much as 46% more likely to use blockers to remove ads than women of the same age group. The chief reasons cited were that ads (too many or too data-heavy) made websites load more slowly and concerns regarding ad tracking.
No surprise here — autoplay and video ads were rated as the most irritating, as well as ads that cover up or obscure content.
Small Business Owners Aren’t Worried About Big Growth
It’s easy to define small business success as building a business that grows, rapidly and effectively. However, it seems that most small business owners would disagree. A recent report from Emergent Research and Infusionsoft found that a vast majority (88%) of small businesses owners had no interest in building a huge empire.
The survey actually found that nonfinancial goals were just as important, if not more, as financial ones. Chief drivers cited included doing work they love and being their own boss.
Researchers also noted that, despite so many entrepreneurs echoing the same sentiment, each one considered themselves an outlier for not being driven by growth.
What do you think of the week’s news? Is growth a big inspiration for you, or do you define success on other terms?