Today, we have Siamak Taghaddos as our guest contributor on Fizzlosophy. Siamak is the CEO & Co-founder of the Grasshopper Group in Needham, MA.
The topic for this week is:
What are 3 startup marketing strategies to build a buzz around your company and product?
Here is his response:
1. Target influencers, not customers
Do more with less: targeting 100 influencers can help you reach thousands of customers.
Research heavily: Finding influencers is not easy. Do your homework. Find out who the best people are to have talking about your brand.
2. Be memorable
When you reach out to the influencers, make sure they’ll care enough to spread the word. When we FedEx’d chocolate covered grasshoppers, it was controversial. It created a “wow” response that in turn made them want to spread the word.
Be unique. If it’s been done before, then it’s not going to be worth talking about.
3. Make it spreadable
Make it easy for influencers to talk about your campaign. As simple as sharing a link via Twitter, Facebook, or their blog.
If it takes too much effort, they won’t do it.
Siamak Taghaddos Wednesday July 14, 2010
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