In today’s marketing landscape, there are so many different avenues to market a business — and they’re constantly becoming more and more accessible and affordable, for even the smallest of businesses.
The bad news? All of those options can quickly start to look like checkboxes on a to-do list, and soon your daily tasks outnumber the hours in the day.
That’s why having a capable and easy-to-use bundle of tools is vital for online marketing success. Here are some sensational solutions to help you fly through your marketing to-dos.
With Wordpress, you can create your website and be up-and-running in as little as an hour. Websites can be endlessly customized and plans range from $0 – $24.99/month.
Squarespace is an all-in-one tool that makes it super easy to create a polished and beautiful website or online store. They offer a free trial and pricing runs between $12 – $40/month.
Wix makes it really easy to customize your own website with drag-and-drop modules and tons of themes to choose from. Pricing goes from $0 – $25/month.
Totally customizable email templates and powerful automation integrate with key tools like Shopify. Prices start at $0 and go up based on number of subscribers.
5. Campaign Monitor
Design engaging marketing emails with their easy drag-and-drop system and set up triggered emails to usher subscribers through the buyer journey. Their Basic plan begins at $9.
Leverage insightful reporting to build results-oriented email campaigns and crush your goals. Better for those with higher subscriber counts, pricing goes from $49/month and up.
Buffer works with all the major social media sites and let’s you schedule posts as far in advance as you life. You can also see which posts are most successful and repost them. The app starts out free and goes up based on how many accounts you connect.
8. Sprout Social
Sprout Social combines insightful engagement opportunities with powerful reporting to make it easy to grow your social fanbase. They have a free 30-day trial and pricing begins at $59/user per month.
Hootsuite offers social scheduling, listening, and collaboration. It includes key analytics and top-of-the-line security. Pricing starts with a limited free plan — premium plans range from $9.99 – $99.99/month.
10. Google AdWords
With AdWords, your budget is 100% customizable. Choose keywords to bid on and how much you’ll pay to show up in those searches.
11. Bing Ads
All the functionality of Google but you’re getting more value for your dollar in Bing search results.
Create a PPC campaign to see your content advertised on top sites like People and Fox News. Customize your daily budget and desired cost-per-click.
CONTENT & SEO
Moz offers a suite of tools to help make search marketing more accessible for small businesses and professional marketers alike. You can test it out with the free 30-day trial or go Pro, starting at $99/month.
Contently is the ideal platform to handle your entire content marketing workflow, from topic generation to scheduling and hiring from their network of highly-skilled freelancers.
A web analytics tools to help you build email lists, optimize landing page conversion, and increase social shares. Their Basic plan is free and paid plans start at $20/month.
CRM & MARKETING AUTOMATION
Take care of lead management, consumer marketing, email, etc. all with one end-to-end marketing automation tool.
Hatchbuck is an all-in-one CRM and small business marketing solution that helps you plan, automate, and monitor marketing performance. Pricing starts at $59/month and goes up from there.
The name that’s almost synonymous with digital marketing, HubSpot offers sales, CRM, or full-fledged marketing automation. The total marketing solution ranges from $200 – $2400/month.
It’s a Digital World
Digital marketing is a huge part of running a business in 2016. It can be a tough world to navigate, but getting the right stack of tools in place can streamline your process and help you get back to more important things — like driving your business forward.
What tools do you use to manage digital marketing?