GoToMeeting vs WebEx vs Skype

Which web conferencing software is the best option for you?

Web conferencing software is a valuable tool all startups and existing businesses need. It gives you the option of connecting face-to-face without spending money on travel. With this software, you can connect with remote partners, clients, or employees at the click of a button.

When it comes to your startup or small business, you need a web conferencing solution that you can rely on and fits within your budget. In this comparison, we review three of the top options for small businesses:

  • GoToMeeting: An easy to use web conferencing solution that stands out from the rest due to how simple it is to start a meeting. Available on tablet, desktop and wearable technology, this software is great for small businesses with a lot of reoccurring or international meetings.
  • WebEx: A great choice for businesses that need more advanced video conferencing features upfront for less money. WebEx stands out for offering helpful collaboration features such as drawing tools and recording options.
  • Skype for Business: Easy to use and very affordable for startups and new businesses with low budgets. Skype offers all the necessary web conferencing features on a platform that many are already familiar with.

Features & Integrations

When it comes to video conferencing software, the features you work with influence how productive the meeting can be. Must-have features include web or phone audio capabilities and screen sharing options.

However, if you're looking for a solution that encourages engagement and collaboration, you'll want features such as drawing or markup tools. In addition, having the option to record the meeting can also benefit employees who weren't able to attend the meeting.

If simplicity is all you need such as screen sharing and video, GoToMeeting is a good option as it offers the basic necessities for a low cost. WebEx and Skype, however, are the better choice if you're looking for more collaborative meetings as they offer advanced features at a lower cost than GoToMeeting does.

In addition, integration with other software you use on a daily basis is extremely helpful. All three options integrate seamlessly with Outlook and offer apps for wearable technology. However, GoToMeeting and Skype offer more integration options with Microsoft Office products and other popular communication apps.

GoToMeeting Cisco Webex Skype
  • Web audio
  • Screen sharing
  • 1-click meetings
  • Dial in conference line
  • HD Video conferencing
  • Drawing Tools
  • Recording
  • Keyboard and Mouse Sharing
  • Video conferencing
  • Screen sharing
  • VoIP or Phone call in
  • Record meetings
  • Markup tools and whiteboard
  • Share the presenter role
  • Screen sharing
  • Built in IM
  • PowerPoint upload
  • Whiteboard
  • Office App integration
  • Meeting Recording
  • Outlook
  • HipChat
  • Salesforce
  • Slack
  • Google Calendar
  • Outlook
  • Outlook
  • Skype Directory
  • Mobile App Yes Yes Yes
    Wearable App Android Watch Android Watch & Apple Watch Android Watch & Apple Watch

    Pricing and Support

    There are two factors that influence web conferencing software pricing: features and attendee count. The more features you want, the more it will cost you. Similarly, the more participants you want to attend the meeting, the more you'll need to pay.

    Skype's free plan offers 10 participants, whereas the free trial for GoToMeeting only offers 3 participants. If you move up a level, Skype's Business Essential plan offers 250 participants for only $5 a month. GoToMeeting and WebEx don't even compare, offering only 8 to 50 participants for the next level plan.

    In terms of features, WebEx and Skype offer more features for your buck; GoToMeeting forces you to spend more in order to gain access to more advanced features. This is when it's important to weigh support resources. For instance, GoToMeeting and WebEx are both pricey; however, both offer outstanding support options. Skype on the other hand partners up with the Microsoft support resources center.

    Support packages shouldn't be overlooked. If anything goes awry before, during or after a meeting, getting help quickly could make or break a business deal.

    GoToMeeting Cisco Webex Skype
    • Free: 30 day trial
      3 participants
    • Pro: $29 / month
      50 participants
    • Plus: $49 / month
      100 participants
    • Free: 14 day trial
      25 participants
    • Premium 8: $24/month
      8 participants
    • Premium 25: $49/month
      25 participants
    • Premium 100: $89/month
      100 participants
    • Free: $0/month
      10 participants
    • Business Essentials: $6 user/month
      250 participants
    • Business Premium: $15 user/month
      250 participants
    • Phone support 24/7
    • Chat hours
    • Support resources center
    • Phone support 24/7
    • Support center
    • Chat support
    • Discussion forum on
    • Email support
    • Chat support


    The only way to choose the best web conferencing software for you is to test it out. Take advantage of the free trials each software offers. This will give you a chance to test connectivity, ease of use, and decide which features you really need versus want.

    GoToMeeting offers a variety of price options and features. What makes it the easiest web conferencing software to use is how simple it is to schedule or join a meeting. As the organizer, all you need to do is provide attendees the meeting code or an easy-to-remember URL or dial in number.

    In addition, you'll save big with features like multi-national toll-free numbers which will cut costs on international business meetings and calls.

    The biggest downside to GoToMeeting, however, is that you can only have six videos going at the same time (even with the 25 or 100 participant plan). All attendees can join, but the video max is six.

    WebEx offers the most features for your money but starts out pricey in terms of how many attendees can join a meeting. Setting up meetings can also be a bit of a hassle. As the organizer, it's up to you to set up the time, add the invitees, set a meeting password and choose the audio connection.

    Skype for Business is the best option if you’re looking for a simple, cheap web conferencing solution without advanced features. To start a meeting, you simply need to launch the application, find the participants you want to attend in the directory (or type in their phone number), and click on the “invite” button. And you’re done!

    Where Skype falls short is reliability. Users often complain of choppy connection and video streaming issues. But for small meetings, Skype is the best option.

    GoToMeeting Cisco Webex Skype
    • Great for international business meetings
    • Easy meeting setup process
    • Outlook integration
    • Advanced features offered to all premium plans
    • Cisco security
    • Ability to share applications
    • Affordable
    • Easy to use interface
    • Attendee limit maxes out at 250 participants
    • Free trial doesn't offer advanced features to test out.
    • Doesn't offer attendee participation data
    • Connection isn't always reliable on certain devices
    Best for
    • Startups or small businesses with a lot of remote employees or international attendees
    • Meetings that require team collaboration and markup participation
    • Small businesses or startups that don't need more than 10 participants

    What are customers saying?

    "Go to meeting can be scaled to meet anyone's needs. My company uses it several times a week to host meetings with as few as two people and as many as twenty-five. The ability to attach files to the meeting for easy distribution is also a plus. If you only plan to use the tool occasionally, you can get by with one license for multiple users to share. If you think you'll be a power user, its best to get each user an individual license." – Ari S., G2 Crowd Review

    "I work primarily with a remote team and WebEx makes it easy for us to collaborate on the fly. It's simple to set up your own room and share the login details. On occasion it can be a little difficult to get the video up and running. Additionally, you have to be sure to include the phone number/access code in a simple way on meetings so mobile users can easily dial in. I have found myself flipping back and forth between apps on my phone to try to read and enter an access code." – Elizabeth D., G2 Crowd Review

    "Skype For Business is a tool that permits live meetings with several attendees, very easy to create meetings and invite attendees. If you do not have a computer or smartphone available and there is a conference to participate in, you can do it using a common phone. However, Skype alternatives have advanced features that can be necessary in some meetings. The sharing screen feature does not allow other attendees to gain control of keyboard and mouse in the remote side." – Stenio P., G2 Crowd Review

    More Options:


    • Can display up to 10 video screens at once
    • Easy-to-use interface
    • Can customize backgrounds for meeting waiting screen

    Adobe Connect

    • Mobile apps include all desktop meeting features – even whiteboard tools
    • Strong getting-started support materials, including tutorials, guides, and a help wizard
    • Can create custom meeting URLs