Hire the Right People (In-House, Freelancers, Contractors)
Who You Work With Matters
If you want to be successful, you’ve absolutely got to think about who you work with. It’s hard to figure out who’s right and who’s not. You want talented people that can get the job done, but you also want them to fit your culture.
You’ve got to have people that live and breathe your brand.
When you first start out, you might not have the funds to bring on a whole set of employees, which is why it’s a good idea to build a network of freelancers. Even after you’ve built up the business and hired a bunch of people to run things in-house, you can still call on these freelancers when you need a radio ad, illustration, explainer video, or something else created.
Creating a Network of Freelancers
You’re not a multi-million dollar media company, and that’s ok. There are talented freelancers out there who can help you out.
Even though Grasshopper is 10 years old, we still call on freelancers all the time!
Remember: when it comes to freelancers, you usually get what you pay for. Make sure you look extensively at the portfolios of the people you choose to work with before making an agreement. When it comes to design and code, flaws don’t reveal themselves until someone breaks something—lots of people get burned by this. If someone makes an offer that seems too good to be true (like a blog post for $15), it probably is.
There are tons of things freelancers do:
They Create Illustrations
They Write Blog Posts
They Make Videos
Where to Find Freelancers
Our co-founders swear by freelancers and constantly look for new ones. Start by asking around – your connections might know of a video editor or professional writer that fits your needs.
If you can’t find exactly what you’re looking by asking around, try these options:
Behance is a platform for showing and discovering all sorts of creative works. You can search the platform’s Joblist and sort by individual fields, or post your own job. Our CEO turns to Behance to find the latest and most cutting-edge designs on Behance, dipping in to an international pool of talent (his favorites are the designers in Japan).
If you’re in need of a graphic designer or illustrator, dribbble is the place to go. The platform allows you to easily find talent based on the style you’re going for. You’re guaranteed to find good designers on dribbble as it is invite only. Check out what you get when you search for “modern animals”.
If you want to get freelancers by recommendation, Coworks is a great option. You can use the platform to find freelancers for design, writing, photo, and web projects. Unlike many other freelancing sites, Coworks doesn’t charge commission. That means you can bring freelancers you already work with on to the site with no charge.
Other places that might work for you:
- Contently – If you’re looking for freelance writers alongside a refined editorial process complete with editors, Contently is the platform for you. It can also be used as an editing platform if you’ve already got writers you like.
- WriterAccess – Writer Access can easily hook you up with professional writers, complete with ratings. They also provide analytics and you only have to pay if you’re 100% satisfied.
- Craigslist – It might take you a while to find who you’re looking for, but many freelancers can be found on Craigslist at inexpensive prices.
- Elance and oDesk – Like Craigslist, Elance and Odesk (recently merged) require wading through the muck, but prices are reasonable and there’s a wide range of talent.
- PeoplePerHour – If you’re looking to complete a specific task—whether it be menial or sophisticated-- post it on PeoplePerHour. You can probably find someone to do it.
- Blogs You Love. – If you read an article you love, contact the writer. Many of these writers will take on freelance work, even if they have a day job.
- LinkedIn – The professional networking site is popular for a reason. Visit freelance groups, make searches, and see who your connections know.
- Forrst – Forrst is a designer’s enclave for inspiration and support. Top designers post their stuff for feedback and advice. Snag someone you like off the site.
- Amazon Mechanical Turk – Get your tasks done easily and quickly with on-demand scalable work done by people. This is especially good for menial tasks such as compiling lists.
Make Freelancers Want to Work With You
Freelancers don’t get the benefits of being full-time employees. They don’t have health insurance, aren’t guaranteed a paycheck, and have to do a lot of work on their own.
Just because a freelancer isn’t a fulltime employee doesn’t mean that you should treat them as easy come, easy go. To build a network of freelancers that continually give you high quality work, treat them like gold.
Provide clear guidelines to any freelancer you work with. Be clear about what you want, or else you might not get it. It’s not just for you- freelancers hate when they’re clients can’t decide. If you feel strongly about the way a blog post is written or how your brand is represented in a video, you better say so. Don’t change the scope of the project once it’s already started.
Pay Fairly and On Time
Freelancers charge what they charge. The best cost more than those who produce mediocre stuff. It can be tough to shell out cash, but once you agree to a freelancer’s terms, stick to them. Pay fairly, on time, and without complaint
Don’t be this person:
…In every communication (or project switch, as it was), she would work in something like ‘I need this to be attention-getting, but of course with your fee you would know that.’ I get it if she felt she overpaid after she had seen my work, but this was before I had completed any work at all.”– Brian Morris, freelance writer, on CreativeOverflow.
Remember That a Freelancer Is Not a Full-time Employee
Freelancers work for you, but they aren’t full-time employees. That means you don’t get to dictate their hours and can’t expect them to return your calls in five minutes. Freelancers make money by working for multiple people. Sorry -- you are not the center of their universe.
Give Honest Feedback
If you’re not happy with a freelancer’s work, it can be tough to say so. But, honest feedback is the only way a freelancer is going to understand what you want. Be clear about what you like and don’t like so they can refine their work.
Hiring the Right People In-house
You’re swamped and you recognize that it’s time to get help. If there’s an area that you and your co-founder can’t fit into your schedule or simply can’t do, it’s time to hire in-house.
When it’s time to hire people, first think about skills. You want people who know what they’re doing. Duh.
But you also want people who are dynamic team players, people who set the bar high, and then surpass it. You want people who love what they do. But it’s not just that. You also need them to fit into your Brand’s DNA.
Before you start the hiring process, make sure you have a well-defined role. Expectations need to be clear from the get-go so that the person isn’t surprised about what it means to be a part of your team.
Startup employees, more than any other kind of business, need tremendous amounts of energy and resourcefulness, and will thrive when teammates are focused and driven to see things through until they are complete.– Harris Goodman, Director of Sales and Business Developer at Late Nite Labs(source: Forbes)
So, how do you hire people for culture fit?
Want people that fit into your mold? Ask people that already understand what your company is about. You’re better off asking “who knows who” than sifting through resumes or hiring a recruiting firm. Exhaust your own connections to make sure the perfect person isn’t someone you already know!
Consider Past Experience
What did this person do in the past? Did they work for another cool startup? If so, why did they leave? Maybe they have interesting and out-of-the-box experiences, like participating in an improv group or climbing Kilimanjaro. Make sure that the person’s past experience fits with what you do and who you are.
Check Out Their Values
If your candidate’s values don’t match up with yours, that’s a red flag. If you think hunting down investors is crazy but it’s the only way the candidate thinks about financing, you’ve got a problem. If you’ve got different ideas about work-life balance, long-term goals, and general attitude, you’re likely to have issues down the line.
Gauge their Passion
A prospective employee might be a fun person to hang out with, but are they passionate about what your company does? Are they jazzed about their specialty? You want people who are bursting at the seams with ideas for how the company can improve. If you’ve hired a sales guy who mentions that a job is just a means to an end, he might not be the passionate person that you want on board.
Don’t Settle for a Bad Fit
After months of searching, it can be tempting to make a hire based on skills alone, even if the person is a bad fit for company culture. Though you may feel desperate, adding a bad fit to your team is like poisoning a well – just one drop can ruin everything! You want to hire those who are easy to work with, positive, and passionate.
Just because a prospect isn’t what you expected doesn’t mean they’re a bad fit. Someone might have all the qualities you’re looking for but require a little extra training – and they might be worth hiring! Alternatively, someone might have more experience than you’re looking for or be coming from a totally different role. It’s a little like dating – if you’re not open to the world’s amazing possibilities, you could end up alone. Remember that diversity is a huge asset.
Don’t Get Caught Up in Hiring Your Best Friend
A lot of startups have been criticized for using the term “culture fit” to mask discrimination. This is why it’s important to be open-minded. Don’t just hire people because you think they’d make a great new best friend. Let’s say you and your co-founder absolutely love sports. You live, dream, and breathe football. If you interview someone and they loathe sports, or they just don’t care, that doesn’t mean they’re a bad fit. Just because you can’t bring them to a game doesn’t mean they’re a bad choice.
Outsourcing and Contracting
Outsourcing work to contractors is a good idea for bigger projects. When we first started building our iPhone app, we contracted the work. On a quest to improve our support docs, we contracted the writing. When we were in between SEO specialists, we hired an agency.
Don’t outsource any project that’s at the core of your business. If the work you’re contracting someone to do affects the business you are, you’re better off hiring in-house. No outsourced work should compromise the lifeblood of your brand in any way.