In the News

Grasshopper on Fox NY

Fox News NY features Grasshopper and eats the grasshoppers too!

How to launch a brand to entrepreneurs

WOW. This is how you do a brand launch. GotVMail just rebranded their service as Grasshopper (read about why here.)

Grasshopper provides an “advanced” phone number for entrepreneurs.
They needed to do three things: Identify their audience, create an inspiring message and then get that ...

OK, I'll bite ... but I won't eat a grasshopper

Object-oriented public relations gimmicks are usually lame, but every so often one jumps up and grabs my attention in a good way. This arrived via FedEx moments ago:

“Yes, these are real grasshoppers,” says the fine print on the front of the white package, slightly bigger than a deck of ...

Video: Entrepreneurs Can Change the World

“Join the entrepreneur movement. Stimulate the economy. Spread the word.”

That’s the description for a sleekly designed video released by the newly re-branded Grasshopper (formerly gotvmail), a company that provides advanced business phone solutions for entrepreneurs.

The music is ...

Entrepreneurs, Help Heal the Economy!

I usually don’t post things that I receive through email, but I really like this inspirational video that Siamak Taghaddos helped put together.

Mr. Taghaddos is setting out to inspire entrepreneurs to heal the economy and change the world, and his latest project is the awesome video you ...

A New Way to Answer the Phone

Just because you’re a start-up company, that doesn’t mean you have to sound like one on the phone. A new service called Grasshopper (formerly gotvmail) provides an easy-to-use phone system, specifically geared toward entrepreneurs.

Knowing that small business employees are constantly ...

Yes, Entrepreneurs Can

Change the world, that is.
Watch this inspiring video about entrepreneurs commissioned by virtual communications service provider Grasshopper, formerly known as GotVMail (I previously wrote about them here). The music is from noted composer Carly Comando, better known for her work used in ...

Grasshopper FedEx's what?!

Fox News stops by the new Grasshopper office to capture 25,000 chocolate covered grasshoppers being packaged to be sent to some influential entrepreneurs.

Pricing: How Low Can You Really Go? Businesses reexamine their prices

Tempted to cut prices? You’re not alone. With slumping sales, many businesses have been quick to offer discounts. “Cutting prices is by far the easiest marketing technique you can use,” says Frank Luby, a partner in Simon-Kucher & Partners, a pricing and marketing consultancy. But price ...

Make Your Business the Next Economic Epidemic

When it comes to viral video marketing, the big boys are using it as a cheap way to reach younger and more web-savvy audiences. But when you’re a small business owner, sometimes 30 seconds, a camcorder and a twisted mind are all you have. In our February magazine, we told you how to take ...

You've GotVMail - Concentrating On A Specific Market Bring Rewards

Siamak Taghaddos and David Hauser met while attending the entrepreneur program at Babson College, located near Boston. Iranian-born (but Boston-raised) Siamak and Manhattan native David had each been involved in previous startup ventures, and were frustrated by the lack of affordable phone ...

Year of the Freak

It was a busy year at AdFreak, Adweek’s daily blog, as we separated the wheat from the chaff, and then wrote mostly about the chaff. Gathered here are the highlights and lowlights from among the 1,450 items we posted between Jan. 2 and Dec. 11. To see all of the ads referenced here, visit ...

Benefits on a Shoestring Budget

...GotVMail, a Boston-based tech company that provides phone services, offers amenities reminiscent of small startups from the dot-com era. The company spends $1,000 a month having fresh fruit and healthy snacks delivered to the office, and employees receive free financial and legal advice, ...

Doing spot-on code reviews with remote teams

It’s hard enough to run an effective code review when everyone is in the same room. But when developers work at home, contribute to open-source projects, or telecommute from outsourced suppliers, the challenges are intensified. Making a code review work in those circumstances requires a bit ...

5 Reasons for Software Developers to Do Code Reviews (Even If You Think They're a Waste of Time)

December 22, 2008 - CIO - Everyone admits that doing a code review is expensive. It takes time, particularly when everyone is in a mad rush to get the software project finished and thrown over to the software testing department. It requires that people who aren’t involved in a particular ...