Grasshopper Commercial Aims to Combat Ad Skipping
Steve Hall
January 15, 2010
It’s no secret people use and love their DVRs. And, according to Grasshopper, 70 percent of TV watchers fast forward through commercials. They also claim those who do fast forward through commercial pay more attention to the center of the screen when they do so.
To combat ad skippage, leverage the center screen focus and yet another claimed fact human brains are able to process images and advertisements moving 20 times faster than normal without sound, Grasshopper created a commercial which places its mascot, Gary, in the center of the screen. He doesn’t move during the entire commercial so if the ad is being fast forwarded, the viewers will see a constant image.
Who knows if any of this works buy you can view the spot, which debuts Monday here.