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Original Article

5 Reasons You Need a Brand Ambassador

It’s impossible to build a successful small business without making sales. But that doesn’t mean there is only one way to manage a sales force. Here are five reasons why you might want to consider making your salespeople your brand ambassadors instead.

1. It’s not just about the sales. In the end, it actually is all about sales. But that’s your perspective as the business owner. The customer is looking for something else.

“We go beyond sales and make the position all about engaging with people on all levels, from customers to media, and it’s a lot of fun,” says Taylor Aldredge, Ambassador of Buzz for Grasshopper, a virtual phone system provider.

Ambassadors wear many hats in addition to sales. They handle customer education, marketing and support. They engage customers on social media platforms. They are the face of the brand.