Meet the Panelists
Lauren Hogan – Digital Manager, HomeAdvisor
Lauren Hogan is the digital manager at HomeAdvisor. She is responsible for all social communications on behalf of the company.
In 2012, she guided HomeAdvisor’s social platforms through a rebrand and has experience creating and executing a variety of social strategies from influencer outreach programs to video production. You can find her on Twitter at @L_Hoges.
Question: What is the biggest Return on Investment you have received from using social media for your business?
Answer: The biggest ROI we receive from social media is traffic to our website and in turn, transactions that create revenue for our business. We have grown visits and our metric of value, service requests, by 100% each year, for the past two years. It’s been rewarding to see our social strategy pay off in value to HomeAdvisor.
Farbod Shoraka – CO-Founder and CEO, BloomNation.com
Farbod Shoraka is the co-founder and CEO of BloomNation.com, the world’s largest online marketplace for hand-crafted, locally delivered flowers.
Farbod leads the vision and strategy behind BloomNation, driving product and development for the venture backed start-up.
After graduating from University of California, Berkeley with a degree in Economics, Farbod began his career in finance, working as an analyst in the Investment Banking group at Wedbush, a Los Angeles based investment bank.
Farbod focused on Merger & Acquisition advisory in the tech & cleantech space.
Question: What is the biggest ROI you have received using social media for your business?
Answer: The biggest return was building a communication line with our sellers through Facebook. Before the BloomNation site was launched, we leveraged our Facebook page as the hub for florists and consumers to connect. It’s where we began to learn what the florists' frustrations with the industry were. Designers go there to talk about trending style, successes, failures, even tips and tricks in the industry. Our page has given us insight into how we should build BloomNation and continues to be our eyes and ears into the industry.
Deborah Sweeney – CEO, MyCorporation Business Services Inc.
As CEO of MyCorporation Business Services, Inc. (“MyCorporation.com”), Deborah Sweeney is an advocate for protecting personal and business assets for business owners and entrepreneurs. With her experience in the fields of corporate and intellectual property law, Deborah has evolved from lawyer to business owner. She has extensive experience in the start-up and entrepreneurial industry as she has been involved in the formation of hundreds of thousands of businesses for MyCorporation.com’s customers.
Ms. Sweeney received her JD & MBA degrees from Pepperdine University. She is active in the community and loves working with students and aspiring entrepreneurs. She serves on the Board of Regents at California Lutheran University and is a founding member of Partners of Pepperdine.
Question: Has social media helped you gain any insight into your customers/prospects?
Answer: Social media has helped our company better engage with our customers – to gain feedback, to share our updates on offerings and even to tell our story about who we are and what we do. It has been a fantastic method to humanize our company and, in turn, to learn about our customers/prospects. From improved communication with our customers, we have learned a great deal about their needs and, hence, have offered great new products/services to meet those needs.
Brittany Berger – Digital Content Supervisor, eZanga.com
Brittany Berger is the Digital Content Supervisor at eZanga.com. She runs eZanga’s email, blog, and social programs. Brittany began as an intern with eZanga in 2011, then worked part-time until she finished studying communication and interactive media at University of Delaware and became a full-time team member.
Question: What social media platform have you gained the greatest success from and why?
Answer: We’ve seen the most success from Twitter, both in growth on the network and in traffic to our website. I think this may be personal bias – Twitter is what I’m best at and I was the only person handling social here for a long time. But I think the success also stems from our content. We’re in the advertising and technology sphere, so our audience is one that looks to Twitter for advice and resources, which is exactly what we’re sharing. And frequently, at that.
- Thanks to our co-sponsors
So what are these Fireside Chats?
Our Fireside Chats are intimate conversations with entrepreneurs, small business owners, and other experts. They’re packed full of insights that will help you better your business. Our experts teach you how to manage your work/life balance, build marketing strategies, and better leverage tiny budgets. You can attend our live Fireside Chats, or you can watch our past ones. Follow #FRSDCHAT on Twitter to watch the conversation!
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