News & Buzz

12 Essential Online Marketing Tools for 2012

The list of products and services chosen for this year’s list are products that I use on a regular basis. Some of them are free and others are paid services. In my experience, the combination of these products provides a platform to execute online marketing campaigns more efficiently & effectively.

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Designed to Encourage Mingling

Grasshopper LLC, a virtual phone-system company, moved into a custom-renovated office in Needham, Mass., last month.  The upgrade, which cost $200,000, features a family-style kitchen and eating area, telecommunications technologies and modern furniture.  The design encourages mingling and collaboration.

Making Your Practice More Efficient Means Fewer Staff, More Tools

Last week, I began telling you how I have created an incredibly lean medical practice that I manage 100 percent by myself. This week I want to give you some practical advice about how you can start creating your very own lean medical practice to start you thinking about how you can manage your practice on your ...

Seven Essential Apps for Your Sales Team

Salespeople need not only charm and have a strong nerve, but be extraordinarily organized. That first meeting with a client might not go anywhere if you don’t remember to follow up in a timely manner. And if you forget a key name or conversation, forget about closing the deal.

With salespeople juggling all ...

AppSumo Review: Brand Perception with Grasshopper.com

It’s time for another AppSumo Review! This Action Video’s headline was “Grasshopper.com got big through extremely creative marketing, learn the tactics” and led in with a story about Grasshopper’s Jonathan Kay getting kicked out of SXSW by police. That’s attractive to me, so I bit.

To be honest, I ...

Brands as Storytellers – How to sell a boring ass product

A moderated discussion amongst brands which leverage the real-time social web to share their stories.

Jonathan Kay (@GrasshopperBuzz) – Ambassador of Buzz, Grasshopper.com
Michael Margolis (@getstoried)

Watch this killer 10-minute video where Jonathan Kay and and Michael Margolis discuss how to build a ...

The Art of Creating Buzz

Few people would argue with the notion that the most effective kind of marketing is word-of-mouth. Most of us would love to have all the world talking about our products or services, but how many of us know how to create that kind of buzz?

Until recently, I thought that achieving the desirable but elusive ...