News & Buzz

Designed to Encourage Mingling

Grasshopper LLC, a virtual phone-system company, moved into a custom-renovated office in Needham, Mass., last month.  The upgrade, which cost $200,000, features a family-style kitchen and eating area, telecommunications technologies and modern furniture.  The design encourages mingling and collaboration.

Seven Essential Apps for Your Sales Team

Salespeople need not only charm and have a strong nerve, but be extraordinarily organized. That first meeting with a client might not go anywhere if you don’t remember to follow up in a timely manner. And if you forget a key name or conversation, forget about closing the deal.

With salespeople juggling all ...

AppSumo Review: Brand Perception with Grasshopper.com

It’s time for another AppSumo Review! This Action Video’s headline was “Grasshopper.com got big through extremely creative marketing, learn the tactics” and led in with a story about Grasshopper’s Jonathan Kay getting kicked out of SXSW by police. That’s attractive to me, so I bit.

To be honest, I ...

Brands as Storytellers – How to sell a boring ass product

A moderated discussion amongst brands which leverage the real-time social web to share their stories.

Jonathan Kay (@GrasshopperBuzz) – Ambassador of Buzz, Grasshopper.com
Michael Margolis (@getstoried)

Watch this killer 10-minute video where Jonathan Kay and and Michael Margolis discuss how to build a ...

The Art of Creating Buzz

Few people would argue with the notion that the most effective kind of marketing is word-of-mouth. Most of us would love to have all the world talking about our products or services, but how many of us know how to create that kind of buzz?

Until recently, I thought that achieving the desirable but elusive ...

Creating a Virtual Office for Your Small Business

Small business owners and entrepreneurs can use cloud computing to leverage limited resources to achieve maximum ROI. Cloud-based software, also known as Software as a Service (SaaS), allows companies to streamline their structure, reduce costs, and improve effectiveness for low or no cost. Plus, SaaS is ...

How Highlighting Our Customers Increased Conversion

As an internet based business (and an entrepreneurial one at that) we are constantly testing new things.  We are always trying to figure out ways to increase conversion and help people better (and more quickly) understand our product.  A few months ago we did an A/B test that increased conversion about 0.3%.  ...