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Learn about the hidden forces that shape your customers’ decisions.

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Book can be read on all iOS (iPad & iPhone), Android, and Kindle Fire HD/HD+ devices, and the web (not compatible with standard Kindles or Nook devices). Promotion powered by BookShout!.

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Predictably Irrational
  • Our Rating
  • 5/5
A must read for every entrepreneur. Siamak TaghaddosCo-founder and CEO of Grasshopper
Invaluable insight into the mind of your customer. Mike MorrisVice President of Customer Acquisition & Retention at Grasshopper
Predictably Irrational’ will reshape the way you see the world, and yourself, for good. James SurowieckiAuthor of The Wisdom of Crowds