Sonja Jacob, the Founder and Chief Cultivator at The Cultivated Word LLC, and the creator of the Grasshopper “Entrepreneurs Can Change the World” video, gives us some insight into the video and re-branding strategy.
Just because you make an online video doesn’t mean anyone’s going to watch it. And it certainly won’t go viral just because you call it a “viral video.”
That’s because a video isn’t a marketing strategy in and of itself.
In May 2009, the video that I wrote and produced for the Grasshopper 5000 campaign, “Entrepreneurs Can Change the World,” generated lots of buzz. It was an inspiring video and touched a lot of people, but was the success of the campaign—and the company’s re-branding effort—due to the video alone? Quite frankly, no.
As of today, “Entrepreneurs Can Change the World,” has garnered over 250,000 views on YouTube. Despite the authenticity of the message (which I’m very proud of), the campaign’s success wasn’t due solely to the video.
Posted in Customer Spotlights, Marketing & Brands | Tagged Entrepreneurship, Marketing & Brands, video | 1 Comment Newer posts →
