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21 of the Worst Marketing Flops, Follies & Faux Pas

Posted on July 19, 2011 by gfinn

Every company wants to launch a product or advertise a service with an innovative and creative way to captivate an audience.  However, some marketing campaigns do not captivate the audience’s attention the way the company had in mind.  Here are some of the most memorable marketing flops, follies and faux pas!

Posted in Marketing & Brands | Tagged , , , , | 4 Comments

Great 8: Top Entrepreneur Forums on the Web

Posted on May 5, 2010 by Gary G

One of the great things about the entrepreneur community is the willingness and desire to share the trials and tribulations of starting and running a business. From blogs to forums to podcasts and books, there is a lot of really great knowledge out there. We have chosen eight of the best entrepreneur forums where you can ask questions, find info and share your own stories.

Entrepreneur.com – Industry Groups

Link: http://econnect.entrepreneur.com/browse_groups.php

Entrepreneur.com Forum

What is it: Entrepreneur.com is a great forum that covers everything around entrepreneurship and business. The forums are even split up into industry-based groups ranging from construction professionals, to franchising, to sales and marketing to online business and young entrepreneurs.

Why you should read it: Entrepreneur.com has long been a trusted source for all kinds of entrepreneurs. Their forum allows people to connect with each other and share their experiences and knowledge. The starting a business section has nearly 1000 discussion topics!

Posted in Entrepreneurship, Small Business, Startup, Tips & Tricks | Tagged , , , | 3 Comments

14 Twitter Feeds Startups/Founders Should Follow

Posted on March 25, 2010 by Gary G

We’ll admit it – the typical Twitter page is more likely to hinder startup success than it is to help. A Google search for “Twitter distraction” generates over 1.8 million results, including in-depth blog posts on how to prevent Twitter from breaking your focus. So we’ll understand if Twitter isn’t currently a big part of your work day. However, it would be unwise for startup founders to unplug completely from Twitter.

In fact, the Twitter accounts of other startups and founders are often treasure troves of relevant, applicable insight. After all, these are folks who have overcome the obstacles you are facing and achieved the goals you are striving for. Who better to learn from? The key to using Twitter productively, of course, is avoiding idle banter and following only those offering concrete, actionable advice. To that end, Grasshopper scoured Twitter for fourteen accounts that any startup founder would be well-served to follow.

Startup Digest

startupdigest

Startup Digest is an awesome service for getting plugged in with your local startup community. They also have a great Twitter list setup for you to follow to filter out some of the noise in your Twitter stream once in awhile and focus on valuable insights from leading tech blogs and entrepreneurs.

Posted in Entrepreneurship, Small Business, Startup | Tagged , , , , , | 20 Comments

Using Phone Numbers to Track Marketing ROI

Posted on February 2, 2010 by Gary G

track-roi-with-phone-numbers

As a small business it is often hard to track exactly where your customers are coming from; Television, radio, web, partners, etc, etc. While analytics have certainly made it easier to track web traffic, offline efforts aren’t as clear cut.

A great way to track offline marketing efforts and determine ROI is to use multiple phone numbers. Using separate phone numbers for separate campaigns can help you track where your visitor came from and give you insight into which campaign is working the best.

Using Multiple Phone Numbers to Track ROI:

The more accurately a business is able to track marketing efforts, the more efficient they will be and the more money they will save.

Remember, with Grasshopper, additional phone numbers are only $5 each and additional extensions are FREE! Start tracking your marketing efforts now!

Posted in Marketing & Brands, Tips & Tricks | Tagged , , , , , | Leave a comment

How Do I Dial a Vanity Number on My Blackberry?

Posted on December 10, 2009 by Gary G

blackberry-vanity-numbersWhile this may seem like a no-brainer for some, it’s actually a common question!

“How do I dial a vanity number on my Blackberry?”

If you don’t know what a vanity number is, it is a custom phone number (toll free or local) that spells out a particular word. Here are a few examples:

So, how exactly do you go about dialing a vanity number on your Blackberry?

Well you could try to figure out what letter corresponds to what number, or you could simply hold down the ALT key. That’s it!

By holding down the ALT key, you can dial every letter on the keyboard, spelling out any number you need, including your Grasshopper vanity number!

Posted in Tips & Tricks | Tagged , , , | 3 Comments ← Older posts