Every company wants to launch a product or advertise a service with an innovative and creative way to captivate an audience. However, some marketing campaigns do not captivate the audience’s attention the way the company had in mind. Here are some of the most memorable marketing flops, follies and faux pas!
Posted in Marketing & Brands | Tagged business strategy, improvement, inspiration, Marketing & Brands, tricks | 4 Comments
A piece of advice to web entrepreneurs just getting started: rather than becoming consumed with starting the next Google or Facebook, focus on creating a remarkable company with a niche target market that solves a problem that you yourself have had. Here are four and a half great videos from six entrepreneurs to help you focus, get inspired, and launch a successful startup.
1. Make Money – David Heinemeier Hannson, Co-founder of 37signals
David from 37Signals gives an uplifting, straightforward talk on creating a profitable company, charging money for your product, and to solve simple problems. David and I have similar views on growing a business: do it yourself without venture capital, focus on entrepreneurs (he calls them Fortune 5,000,000), and solve a problem you face yourself. What changes can you implement to either make or create an additional $1 million a year from your niche target?
Connect with David on Twitter: @dhh
Posted in Entrepreneurship, Startup | Tagged inspiration, speaking | 7 Comments
Inspiration and creativity can be tough when you’re sitting in the office all day.
I recently talked with Under 30 CEO on how travel can fuel inspiration and creativity. Here’s an excerpt:
How do you find inspiration and creativity for your company?
My best ideas don’t come from a clichéd “ideation session” or a set time of day; they happen when I’m outside the office. So I travel. A lot, if for no other reason than to get the creative juices flowing. There’s a reason why the top floors of a building are the most expensive to occupy, why top executives have the best views of the city, and why city planners and military generals create models to stare down at: When you have a bird’s eye view of the world, it’s a lot easier to put challenges into perspective and strategize your way around obstacles. Having a bird’s eye view of the world lets you see what’s both immediately in front of you as well as what’s on the horizon. Combine that with a plane moving 500 miles an hour and a good book, and you get the perfect storm for new ideas and creativity. For inspiration, I look at companies doing great things, reading stories about successful entrepreneurs, and how everyday challenges create opportunities.
Read the rest of the interview at Under 30 CEO
Posted in Entrepreneurship | Tagged inspiration | Leave a comment
