When I first saw Dos Equis’ “The Most Interesting Man in the World” commercials a year ago, I knew it was going to be a hit ad campaign. The beer industry is saturated with either cheesy college beer brands or labels that only die-hard beer enthusiasts will touch, and hardly anything in between.
That’s left plenty of room for a witty, aspirational brand with dimension to come along and serve the beer drinkers who don’t fit into either of those demographics. With the success of the Dos Equis ads, it seemed like the brand was poised to fill that void. After all, no other brand of beer had arrived on the scene and suggested that if James Bond, James Dean, and George Clooney were to have a beer – even if it was just once in a while – theirs would be it.
Posted in Marketing & Brands | Tagged branding, dos equis, Marketing & Brands, rebrand | 4 Comments
