Every company wants to launch a product or advertise a service with an innovative and creative way to captivate an audience. However, some marketing campaigns do not captivate the audience’s attention the way the company had in mind. Here are some of the most memorable marketing flops, follies and faux pas!
Posted in Marketing & Brands | Tagged business strategy, improvement, inspiration, Marketing & Brands, tricks | 4 Comments
You have 90 seconds to pitch an investor about your new, incredible business idea that’s going to change the world and make millions of dollars. How do you do it? Simply break your story into five parts using this guideline of how I’d want to be pitched:
What is it, who’s your target and what’s the value? (20 seconds)
Get me excited. Focus on the value of your service rather than the features. Tell me quickly what it is, who your target market is, and tell me how it’s going to help them do something better, faster, or more easily. Focus on value and the void you’ll be filling.
Pricing model? (10 seconds)
How much does it cost and how do you plan on making money? Recurring revenue or one-time fee?
Why is it unique or buzzworthy? (20 seconds)
What makes your product or service unique? Why will anyone care? What are you going to do to get people talking about it?
Posted in Entrepreneurship, Startup | Tagged business strategy, elevator pitch | Leave a comment
You’re brain is tired, but your body wants to go. I find this to be the typical sensation following one of our quarterly off-site planning sessions for Grasshopper. I’ve looked at data, talked for hours, and at the end of it all, it’s nice to give your mind a rest and find an outlet for that pent-up physical energy.
So, for all of the quarterly planning sessions at Grasshopper, I’ve tried to find something fun and different to do at the end of the day. My goal is to give people a release and also build group interaction based on something other than talking about Grasshopper.
In the past, the team has gone snowmobiling, go-kart racing, and brewed beer together. For our latest post-planning session activity, we decided to go indoor skydiving at Sky Venture in NH.
Posted in News & Updates | Tagged business strategy | Leave a comment
