TiVo and DVRs have forever changed television advertising. With viewers now able to fast forward through commercials, companies need to create enticing ads that make us want to watch them. Personally, I only stop to watch a new Geico spot or something odd that makes me think “what was that?” as I fast forward through commercials.
So when we started creating our new TV commercial, we knew it needed to not only raise brand awareness, but also needed to give viewers a reason to stop, rewind, and watch it. And I’m not talking about gimmicks like intrusive ads as you fast forward or hidden/subliminal messages. I’m talking about real, good commercials that make you go “hmmm.”
Posted in Marketing & Brands, News & Updates | Tagged branding, TV | 5 Comments
[youtube=http://www.youtube.com/watch?v=nKdIKP1arF0] 
So GMAC decides to rebrand and move away from its association with General Motors and create a simple, straightforward online bank similar to ING Direct.
Great.
Their ad agency, BBH, creates hilarious commercials that couldn’t be more on point.
Perfect.
They name the new brand “Ally”, choose purple as the primary color, and go all minimalistic on us.
Wait, what?
Does GMAC not realize that their new brand identity is better suited for a diet pill or cleaning products targeted at women? That their minimilistic magazine ad designs miss very important concepts needed for an online bank called “trust” and “security”?
Posted in Marketing & Brands | Tagged branding, Marketing & Brands, rebrand | Leave a comment
When I first saw Dos Equis’ “The Most Interesting Man in the World” commercials a year ago, I knew it was going to be a hit ad campaign. The beer industry is saturated with either cheesy college beer brands or labels that only die-hard beer enthusiasts will touch, and hardly anything in between.
That’s left plenty of room for a witty, aspirational brand with dimension to come along and serve the beer drinkers who don’t fit into either of those demographics. With the success of the Dos Equis ads, it seemed like the brand was poised to fill that void. After all, no other brand of beer had arrived on the scene and suggested that if James Bond, James Dean, and George Clooney were to have a beer – even if it was just once in a while – theirs would be it.
Posted in Marketing & Brands | Tagged branding, dos equis, Marketing & Brands, rebrand | 4 Comments
