Archives for Siamak Taghaddos

We’re Asking President @BarackObama to Create a National Entrepreneurs’ Day. Join us.

UPDATE 5/24: With the Kauffman Foundation’s support, National Entrepreneurs’ Day has been moved to Global Entrepreneurship Week – starting November 19th of this year and every Friday of Global Entrepreneurship Week thereafter.

Global Entrepreneurship Week/USA is an initiative to shape the next generation of entrepreneurs and inspire them to embrace innovation, imagination and creativity. Founded by the Kauffman Foundation, it connects people everywhere as hundreds of thousands participate through local, national and global activities designed to help them explore their entrepreneurial potential.

support_national_entrepreneurs_day A few months ago, while on my morning commute to the office, I was listening to the so-called “experts” debate the state of the economy, and whether or not the current administration is hurting entrepreneurship with their small business policy and broad taxes, which treat massive corporations and small companies exactly the same. I instantly recalled an infographic David had showed me about the minuscule amount of funding being allocated to entrepreneurship compared to healthcare, education, tax relief, and so on. How surprised I remember being by the lack of funding for entrepreneurship given that entrepreneurs are our central source of jobs and innovation.

Entrepreneurs are America’s real “bailout” in the sense that by investing in them and their ventures, we would stimulate a real economic turnaround. Whether or not you agree with the politics, entrepreneurship is a vital part of any economic stimulus – so why did it seem like no one was talking about the lack of investment in the future of entrepreneurs?

I then asked myself why I had never heard of a National Entrepreneurs’ Day – did we have one of those? A day to recognize entrepreneurs and all the hard work they do, just like Mother’s Day, Father’s Day, and so forth? So when I got to the office, I started doing some research. As it turned out, there were lots of week-long events such as Global Entrepreneurship Week, where a self-selected group of people celebrated entrepreneurship, and global events such as World Entrepreneurship Day, but there was no single day in the U.S. – like Martin Luther King Day – during which we recognize the individual entrepreneur and the ways they’ve made our country (and world) more innovative, and our economy stronger. Even China has a National Entrepreneurs’ Day! The more research I did, the more it confirmed my suspicion: America, the most entrepreneurial country in the world, didn’t have a National Entrepreneurs’ Day.

So, I did what any other entrepreneur would do, and I decided to take action. I asked distinguished entrepreneur and former New Hampshire Governor, Craig Benson, what it would take to get the president to recognize the day – not an official holiday, but a day recognized on the calendar. “A million signatures ought to do it,” he said. No problem. David and I knew we had to leverage the power of social media so we came up with what we were calling, “A Twitter Petition to the First Ever President on Twitter.” We started getting featured supporters on board: First, Leonard Schlesinger, President of Babson College, then entrepreneurs like Matt Mullenweg, Jason Fried, Dharmesh Shaw, Jeff Bussgang, and others. Ashoka and Entrepreneurs’ Organization loved the idea. More and more people were supportive of the movement, and we started to build real momentum.

So, today, a few months after that morning drive, we launched the petition to President @BarackObama. I need your support – sign it. Get your followers to sign it. Tell others about it. Tell your governor, your mayor, your senators. Call your local newspaper, TV stations, and radio shows. Tweet about it, post to your Facebook wall, Digg it, StumbleUpon it, blog about it, email your friends, and do everything you can to help us get a million signatures. Once you sign it, you’ll be given a unique link to Tweet and send to your friends.

The more signatures you get with your unique link, the higher your name appears on the letter.

WHY do this? Do it as a favor to yourself, to your country and to the future. Entrepreneurs made this country what it is, and if given the proper recognition and support, they can build an even brighter future through innovation and hard work. Let’s make National Entrepreneurs’ Day happen now.

If you have questions or more ideas to raise awareness, leave a comment.

Results Are In: The Entrepreneur State of Mind 2010

After a great response rate to our “Entrepreneur State of Mind” Survey, the results are in.

Highlights include:

  • 52% of entrepreneurs use an iPhone

  • 36% feel the recession hasn’t hurt their business much

  • 28% feel 2010 is going to be the best year ever

Thanks to everyone who participated! (Click the image to see full size)

Entrepreneur Survey

4.5 Videos Every Web Entrepreneur Needs to Watch

A piece of advice to web entrepreneurs just getting started: rather than becoming consumed with starting the next Google or Facebook, focus on creating a remarkable company with a niche target market that solves a problem that you yourself have had. Here are four and a half great videos from six entrepreneurs to help you focus, get inspired, and launch a successful startup.

1. Make Money – David Heinemeier Hannson, Co-founder of 37signals

David from 37Signals gives an uplifting, straightforward talk on creating a profitable company, charging money for your product, and to solve simple problems. David and I have similar views on growing a business: do it yourself without venture capital, focus on entrepreneurs (he calls them Fortune 5,000,000), and solve a problem you face yourself. What changes can you implement to either make or create an additional $1 million a year from your niche target?

Connect with David on Twitter: @dhh

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How to Pitch an Investor in 90 seconds

elevator-pitch3

You have 90 seconds to pitch an investor about your new, incredible business idea that’s going to change the world and make millions of dollars. How do you do it? Simply break your story into five parts using this guideline of how I’d want to be pitched:

  • What is it, who’s your target and what’s the value? (20 seconds)

    Get me excited. Focus on the value of your service rather than the features. Tell me quickly what it is, who your target market is, and tell me how it’s going to help them do something better, faster, or more easily. Focus on value and the void you’ll be filling.

  • Pricing model? (10 seconds)

    How much does it cost and how do you plan on making money? Recurring revenue or one-time fee?

  • Why is it unique or buzzworthy? (20 seconds)

    What makes your product or service unique? Why will anyone care? What are you going to do to get people talking about it?

  • Read more »

How to Create a TiVo-Proof Ad

TiVo and DVRs have forever changed television advertising. With viewers now able to fast forward through commercials, companies need to create enticing ads that make us want to watch them. Personally, I only stop to watch a new Geico spot or something odd that makes me think “what was that?” as I fast forward through commercials.

So when we started creating our new TV commercial, we knew it needed to not only raise brand awareness, but also needed to give viewers a reason to stop, rewind, and watch it. And I’m not talking about gimmicks like intrusive ads as you fast forward or hidden/subliminal messages. I’m talking about real, good commercials that make you go “hmmm.”

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How to Get 3 Million YouTube Views in 3 Easy* Steps

A great viral video can do wonders for your personal brand, portfolio, or company. But how do you get 3 million views in 3 months? Luc-Olivier found a pretty good way.

Step 1. Choreograph an amazing video with a popular song.

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Want Inspiration? Get Out of the Office

under30ceo-largeInspiration and creativity can be tough when you’re sitting in the office all day.

I recently talked with Under 30 CEO on how travel can fuel inspiration and creativity. Here’s an excerpt:

How do you find inspiration and creativity for your company?

My best ideas don’t come from a clichéd “ideation session” or a set time of day; they happen when I’m outside the office. So I travel. A lot, if for no other reason than to get the creative juices flowing. There’s a reason why the top floors of a building are the most expensive to occupy, why top executives have the best views of the city, and why city planners and military generals create models to stare down at: When you have a bird’s eye view of the world, it’s a lot easier to put challenges into perspective and strategize your way around obstacles. Having a bird’s eye view of the world lets you see what’s both immediately in front of you as well as what’s on the horizon. Combine that with a plane moving 500 miles an hour and a good book, and you get the perfect storm for new ideas and creativity. For inspiration, I look at companies doing great things, reading stories about successful entrepreneurs, and how everyday challenges create opportunities.

Read the rest of the interview at Under 30 CEO

Ally: New Bank or Diet Pill for Women?


ally

So GMAC decides to rebrand and move away from its association with General Motors and create a simple, straightforward online bank similar to ING Direct.

Great.

Their ad agency, BBH, creates hilarious commercials that couldn’t be more on point.

Perfect.

They name the new brand “Ally”, choose purple as the primary color, and go all minimalistic on us.

Wait, what?

Does GMAC not realize that their new brand identity is better suited for a diet pill or cleaning products targeted at women? That their minimilistic magazine ad designs miss very important concepts needed for an online bank called “trust” and “security”?

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Not So Interesting Anymore – Dos Equis’ Rebrand Falls Short

dos-equis-the-most-interesting-man-in-the-worldWhen I first saw Dos Equis’ “The Most Interesting Man in the World” commercials a year ago, I knew it was going to be a hit ad campaign. The beer industry is saturated with either cheesy college beer brands or labels that only die-hard beer enthusiasts will touch, and hardly anything in between.

That’s left plenty of room for a witty, aspirational brand with dimension to come along and serve the beer drinkers who don’t fit into either of those demographics. With the success of the Dos Equis ads, it seemed like the brand was poised to fill that void. After all, no other brand of beer had arrived on the scene and suggested that if James Bond, James Dean, and George Clooney were to have a beer – even if it was just once in a while – theirs would be it.

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