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GH in the news- @Grasshopper
- Interested in getting an 855 number? We're taking reservations now - http://bit.ly/ailETt
- RT @chrisgeyer: excited i get to talk with more of our @grasshopper customers today as well
- RT @melilitts: I use @grasshopper as the main means of communication within my business, since our team is spread all over the US!
Marketing Archive
How Grasshopper Can Help Your Marketing Efforts
Aside from the awesome information you get here on the Grasshopper blog, did you know that Grasshopper can help you with your marketing efforts? It’s true! In fact, we’ve outlined how below:
Vanity Numbers Can Increase Calls
Vanity numbers are custom toll free numbers that spell a word or mnemonic that helps customers easily remember your phone number (think 1 800 Flowers or 1 888 Best Buy). How much does it help? Vanity numbers can provide a business with a 25% to 69% increase in caller response rates!
While many of the best vanity numbers are taken, there are still great ones out there and with the eventual release of 855 numbers, even more will be available.
Phone Numbers Help Track ROI
When you are running several different marketing campaigns it can be tough to track ROI. While you can easily send someone to a specific URL, you can’t always send someone to a different phone number.
With a toll free or local number, you can actually create specific numbers for specific campaigns using extensions. Then using your call reports, you’ll know exactly how many people called that number and combined with a CRM, who bought your product. Create specific numbers for print, web or TV and know which are actually working!
Using Phone Numbers to Track Marketing ROI
As a small business it is often hard to track exactly where your customers are coming from; Television, radio, web, partners, etc, etc. While analytics have certainly made it easier to track web traffic, offline efforts aren’t as clear cut.
A great way to track offline marketing efforts and determine ROI is to use multiple phone numbers. Using separate phone numbers for separate campaigns can help you track where your visitor came from and give you insight into which campaign is working the best.
Using Multiple Phone Numbers to Track ROI:
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Place a phone number on your website that is found no where else. This will allow you to track conversions from people visiting the site and then picking up the phone and buying. You can even create use separate numbers for your pay-per-click ads.
An Online Video Isn’t a Marketing Strategy
Sonja Jacob, the Founder and Chief Cultivator at The Cultivated Word LLC, and the creator of the Grasshopper “Entrepreneurs Can Change the World” video, gives us some insight into the video and re-branding strategy.
Just because you make an online video doesn’t mean anyone’s going to watch it. And it certainly won’t go viral just because you call it a “viral video.”
That’s because a video isn’t a marketing strategy in and of itself.
In May 2009, the video that I wrote and produced for the Grasshopper 5000 campaign, “Entrepreneurs Can Change the World,” generated lots of buzz. It was an inspiring video and touched a lot of people, but was the success of the campaign—and the company’s re-branding effort—due to the video alone? Quite frankly, no.
As of today, “Entrepreneurs Can Change the World,” has garnered over 250,000 views on YouTube. Despite the authenticity of the message (which I’m very proud of), the campaign’s success wasn’t due solely to the video.
