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@Grasshopper- Interested in getting an 855 number? We're taking reservations now - http://bit.ly/ailETt about 51 minutes ago from TweetDeck
- RT @chrisgeyer: excited i get to talk with more of our @grasshopper customers today as well 09:00:00 AM September 02, 2010 from TweetDeck
- RT @melilitts: I use @grasshopper as the main means of communication within my business, since our team is spread all over the US! 11:56:12 AM August 31, 2010 from TweetDeck
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Branding Archive
How to Create a Big Splash at a Huge Conference (SXSW 2010)
Being in the Buzz, Community, and Viral Marketing world one thing I have always struggled with is how to really get noticed at a big conference. Most recently was South by South West (SXSW), a technology, music, and film festival jammed into one, hosted every year in Austin, TX. In fact SXSW is so big that the technology industry nearly comes to a halt for a week. Even Peter Shankman (founder and writer of HARO) had his publisher send out the updates for him. That never happens!
We knew there would be 20k-30k tech entrepreneurs in the same place, but the question was “How do you compete with the Microsoft, Adobe, Kodak, AOL, and all the college students passing out free Zone Perfect Bars?” The only thing we knew was we didn’t want to give SXSW Incorporated $10-20,000 to have a boring booth or table.
GH Book Review: Viral Loop
Thanks to a little free time over Thanksgiving, I was able to tackle my massive pile of “to-be-read” books over the holiday. First on the list was Adam Penenberg’s “Viral Loop”.
In it, Penenberg discusses the viral nature of today’s Web 2.0 success stories. As a precursor, he examines some historical case studies to demonstrate that viral marketing has been around a lot longer than most people think. Who knew Tupperware, the famed brand responsible for housing people’s leftovers, was the first to employ the tactic. They recruited thousands of women after World War 2 to host Tupperware parties and had the host act as a direct sales rep for the brand.
By motivating each hostess with a financial incentive for the success of each party, Tupperware was able to mobilize an entire army of housewives, pushing their brand to millions.
3 Tips for Building a Behemoth Small Business Brand
You’re an entrepreneur or small business owner kicking the tires every day in an effort to build your company’s reputation.
You are already involved in marketing, sales, billing, human resources, and customer support.
With all those responsibilities to juggle, you’ve got to be looking for cost-effective tools that make your life easier. How can you build a blockbuster brand that will enhance your reputation and get your customers talking?
Here are 3 tips and some resources to help you get going:

