Branding Archive

The Many Twitter Faces of Grasshopper

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If you have ever asked us a question on Twitter, you may have noticed the response coming from an account other than @Grasshopper. Our goal is to provide good information for entrepreneurs, answer questions about the company and service, promote our customers and let everyone know what is happening here at Grasshopper without cluttering the main account.

So what Twitter accounts do we own and what are they for?

  • @Grasshopper

    This is where you will find all the news and information on the company along with business and financial tips for small businesses and entrepreneurs.

  • @GrasshopperBuzz

    Run by Ambassador of Buzz, Jonathan Kay, the GrasshopperBuzz account gives you news on Grasshopper, answers customer questions and helps our customers with press opportunities.

  • @GrasshopperCare

    Have questions on set up? Can’t find the number you want? GrasshopperCare is run by our support team and are there to solve any issues you may have.

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GH Book Review: Viral Loop

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Thanks to a little free time over Thanksgiving, I was able to tackle my massive pile of “to-be-read” books over the holiday. First on the list was Adam Penenberg’s “Viral Loop”.

In it, Penenberg discusses the viral nature of today’s Web 2.0 success stories. As a precursor, he examines some historical case studies to demonstrate that viral marketing has been around a lot longer than most people think. Who knew Tupperware, the famed brand responsible for housing people’s leftovers, was the first to employ the tactic. They recruited thousands of women after World War 2 to host Tupperware parties and had the host act as a direct sales rep for the brand.

By motivating each hostess with a financial incentive for the success of each party, Tupperware was able to mobilize an entire army of housewives, pushing their brand to millions.

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3 Tips for Building a Behemoth Small Business Brand

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You’re an entrepreneur or small business owner kicking the tires every day in an effort to build your company’s reputation.ma-touchpoints You are already involved in marketing, sales, billing, human resources, and customer support.

With all those responsibilities to juggle, you’ve got to be looking for cost-effective tools that make your life easier. How can you build a blockbuster brand that will enhance your reputation and get your customers talking?

Here are 3 tips and some resources to help you get going:

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