Companies We Love
GH in the news- @Grasshopper
- Interested in getting an 855 number? We're taking reservations now - http://bit.ly/ailETt
- RT @chrisgeyer: excited i get to talk with more of our @grasshopper customers today as well
- RT @melilitts: I use @grasshopper as the main means of communication within my business, since our team is spread all over the US!
Branding Archive
How to Create a Big Splash at a Huge Conference (SXSW 2010)
Being in the Buzz, Community, and Viral Marketing world one thing I have always struggled with is how to really get noticed at a big conference. Most recently was South by South West (SXSW), a technology, music, and film festival jammed into one, hosted every year in Austin, TX. In fact SXSW is so big that the technology industry nearly comes to a halt for a week. Even Peter Shankman (founder and writer of HARO) had his publisher send out the updates for him. That never happens!
We knew there would be 20k-30k tech entrepreneurs in the same place, but the question was “How do you compete with the Microsoft, Adobe, Kodak, AOL, and all the college students passing out free Zone Perfect Bars?” The only thing we knew was we didn’t want to give SXSW Incorporated $10-20,000 to have a boring booth or table.
The Many Twitter Faces of Grasshopper
If you have ever asked us a question on Twitter, you may have noticed the response coming from an account other than @Grasshopper. Our goal is to provide good information for entrepreneurs, answer questions about the company and service, promote our customers and let everyone know what is happening here at Grasshopper without cluttering the main account.
So what Twitter accounts do we own and what are they for?
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This is where you will find all the news and information on the company along with business and financial tips for small businesses and entrepreneurs.
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Run by Ambassador of Buzz, Jonathan Kay, the GrasshopperBuzz account gives you news on Grasshopper, answers customer questions and helps our customers with press opportunities.
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Have questions on set up? Can’t find the number you want? GrasshopperCare is run by our support team and are there to solve any issues you may have.
GH Book Review: Viral Loop
Thanks to a little free time over Thanksgiving, I was able to tackle my massive pile of “to-be-read” books over the holiday. First on the list was Adam Penenberg’s “Viral Loop”.
In it, Penenberg discusses the viral nature of today’s Web 2.0 success stories. As a precursor, he examines some historical case studies to demonstrate that viral marketing has been around a lot longer than most people think. Who knew Tupperware, the famed brand responsible for housing people’s leftovers, was the first to employ the tactic. They recruited thousands of women after World War 2 to host Tupperware parties and had the host act as a direct sales rep for the brand.
By motivating each hostess with a financial incentive for the success of each party, Tupperware was able to mobilize an entire army of housewives, pushing their brand to millions.
3 Tips for Building a Behemoth Small Business Brand
You’re an entrepreneur or small business owner kicking the tires every day in an effort to build your company’s reputation.
You are already involved in marketing, sales, billing, human resources, and customer support.
With all those responsibilities to juggle, you’ve got to be looking for cost-effective tools that make your life easier. How can you build a blockbuster brand that will enhance your reputation and get your customers talking?
Here are 3 tips and some resources to help you get going:
