Grasshopper Library Archive

GH Book Review: Viral Loop

viral-loop-cover

Thanks to a little free time over Thanksgiving, I was able to tackle my massive pile of “to-be-read” books over the holiday. First on the list was Adam Penenberg’s “Viral Loop”.

In it, Penenberg discusses the viral nature of today’s Web 2.0 success stories. As a precursor, he examines some historical case studies to demonstrate that viral marketing has been around a lot longer than most people think. Who knew Tupperware, the famed brand responsible for housing people’s leftovers, was the first to employ the tactic. They recruited thousands of women after World War 2 to host Tupperware parties and had the host act as a direct sales rep for the brand.

By motivating each hostess with a financial incentive for the success of each party, Tupperware was able to mobilize an entire army of housewives, pushing their brand to millions.

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Raiding the GH Library: 11 Books on Business You Should Read

Here at Grasshopper we have a library (well, a growing bookshelf) with books on business, entrepreneurialism, marketing and success. Everyone is able to contribute to it, borrow from it and more importantly share their thoughts with others on our internal wiki.

Now there are a number of lists out there featuring books for entrepreneurs and businesses, but we thought we’d share our favorite books from right here in the GH library. If there are books you want to recommend please go ahead and let us know!

buzz marketingBuzz Marketing

Author: Mark Hughes

Subject: Marketing

Amazon Review:

“A must-have book for word-of-mouth businesses! If you rely on word-of-mouth marketing for your business, you need this book to help you think of creative ways to capture attention. I picked up some valuable tips to market my business.”  Read more>>

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