Grasshopper Blog

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Tips & Tricks

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The Importance of Creating a Great Landing Page

Many website owners assume simply having traffic come to their website means sales will happen. They are often frustrated when they realize their visitors aren’t buying. One of the biggest problems entrepreneurs have with getting good conversions is using the right landing page. Making changes to your landing page can increase your conversions by 40%. Investing time building traffic is a must for any website, but traffic is useless if it’s not monetized.

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5 Common Small Business Accounting Mistakes

Person with a check

Adding and subtracting is easy, but doing financial accounting isn’t always that simple. Small businesses often try and save money by doing their own accounting, but common sense isn’t always the best guide.

When your company’s revenue (and relationship with the IRS) is at stake, you don’t want to mess up the numbers. Here are five common small business accounting mistakes, and how to watch out for them.

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5 Tips for the New Social Media Manager (or Kid)

Guest Post This guest post is written by Gerry Praysman. Gerry is the resident Buzz Marketer at Brainshark, the leading provider of on-demand video presentations anytime, anywhere.

The college graduation season is behind us and a fresh batch of wily youngsters is inundating the workforce. One of the fastest growing job opportunities today is in social management (or whatever we’re calling it this week) and as a December grad from Babson College, I was lucky to jump on the wave a little bit earlier.

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5 Tips For Better Conference Calls

Conference calls are not exactly the most exciting thing in the world to engage in. Many meetings are boring and mind-numbing enough as it is. When you have to deal with the added confusion of not being able to speak directly to your audience, you are likely to find that conference calls will also be rather dull as well.

Fortunately, with a little preparation you can keep your conference call from falling apart. Just like improving an actual, physical meeting, the trick is to keep the call organized and everyone on top of what needs to be done.