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Marketing Insights for Entrepreneurs

The Hopper

  1. How to Create a Big Splash at a Huge Conference (SXSW 2010)

    by Published in Events, Marketing & Brands on

    Being in the Buzz, Community, and Viral Marketing world one thing I have always struggled with is how to really get noticed at a big conference. Most recently was South by South West (SXSW), a technology, music, and film festival jammed into one, hosted every year in Austin, TX. In fact SXSW is so big […]

  2. 5 Tips for the New Social Media Manager (or Kid)

    by Published in Customer Spotlights, Marketing & Brands, Small Business, Tips & Tricks on

    Guest Post This guest post is written by Gerry Praysman. Gerry is the resident Buzz Marketer at Brainshark, the leading provider of on-demand video presentations anytime, anywhere. The college graduation season is behind us and a fresh batch of wily youngsters is inundating the workforce. One of the fastest growing job opportunities today is in […]

  3. Does Grasshopper Work Outside of the United States?

    by Published in News & Updates, Tips & Tricks on

    We’ve been getting a lot of questions from people on Twitter lately wondering if you can use Grasshopper outside of the United States. Since this seems to be a popular topic, we thought it would be helpful to share this information with all of you. The short answer to everyone’s question is yes, but there are a few gray areas.

  4. 4 Tips to Increase Your Productivity When You Work from Home

    by Published in Customer Spotlights, Tips & Tricks on

    Common among writers is the romantic vision of the lone author, working at home day and night on his or her masterpiece, who finally, upon completing it and seeing it published, is elevated to the status of a cultural icon. A true success story, right? These kinds of stories are lovely to read about and […]

  5. Getting Paid in Equity: A What to Do Guide

    by Published in News & Updates on

    Equity-based pay is often used by the founders of young startups who want to grow their businesses but cannot offer big salaries to qualified professionals. Typical arrangements seek to either partially or fully compensate service providers with stock in the company in exchange for hard work. Depending on where you are at (career- and age-wise), […]

  6. I’ve Got A Business Idea, But Now What?

    by Published in Customer Spotlights, Entrepreneurship, Startup on

    Picture it: You’re toiling away at your corporate 9-5 every day. You push paper and hone in on skill sets to make a profit for other people but all the while you secretly have bigger dreams for yourself. But then, a lightning bolt hits! You come up with a business idea with so much potential that it doesn’t make sense not to pursue it. But wait, you’re terrified. Where do you even begin? Should you quit the job that’s providing you with a solid paycheck? How can you be sure that your idea will succeed?