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Marketing Insights for Entrepreneurs

The Hopper

  1. 5 Tips for the New Social Media Manager (or Kid)

    by Published in Customer Spotlights, Marketing & Brands, Small Business, Tips & Tricks on

    Guest Post This guest post is written by Gerry Praysman. Gerry is the resident Buzz Marketer at Brainshark, the leading provider of on-demand video presentations anytime, anywhere. The college graduation season is behind us and a fresh batch of wily youngsters is inundating the workforce. One of the fastest growing job opportunities today is in […]

  2. How to Create a Big Splash at a Huge Conference (SXSW 2010)

    by Published in Events, Marketing & Brands on

    Being in the Buzz, Community, and Viral Marketing world one thing I have always struggled with is how to really get noticed at a big conference. Most recently was South by South West (SXSW), a technology, music, and film festival jammed into one, hosted every year in Austin, TX. In fact SXSW is so big […]

  3. I’ve Got A Business Idea, But Now What?

    by Published in Customer Spotlights, Entrepreneurship, Startup on

    Picture it: You’re toiling away at your corporate 9-5 every day. You push paper and hone in on skill sets to make a profit for other people but all the while you secretly have bigger dreams for yourself. But then, a lightning bolt hits! You come up with a business idea with so much potential that it doesn’t make sense not to pursue it. But wait, you’re terrified. Where do you even begin? Should you quit the job that’s providing you with a solid paycheck? How can you be sure that your idea will succeed?

  4. 7 Productivity-Boosting Ways to Add Extra Time to Your Day

    by Published in Customer Spotlights on

    This guest post is written by Alyssa Gregory.  Alyssa is a small business collaborator who provides small business help through the Small Business Bonfire, a social, educational and collaborative community for entrepreneurs. Unfortunately, a magical time-creating machine that will let you expand a day on a whim doesn’t exist, despite how much we wish it […]

  5. How Does Grasshopper Stack Up?

    by Published in News & Updates on

      When Grasshopper first launched in 2003 as GotVMail, there were few other companies providing virtual phone services. Eight years later, that’s no longer the case. With more competitors out there and businesses like Skype and Google Voice coming onto the scene, one of the questions we get a lot is “How is Grasshopper different?” […]

  6. How to Create a TiVo-Proof Ad

    by Published in Marketing & Brands, News & Updates on

    TiVo and DVRs have forever changed television advertising. With viewers now able to fast forward through commercials, companies need to create enticing ads that make us want to watch them. Personally, I only stop to watch a new Geico spot or something odd that makes me think “what was that?” as I fast forward through […]