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Marketing Insights for Entrepreneurs

Women & Business

  1. Parenthood Redefined: The Enterprise of Mom Blogging

    by Published in Women & Business on

    More than 10 years ago, Heather Armstrong launched a blog to joke about pop culture, her job, and life as a single woman. As the years passed, she got married, had kids, suffered from extreme postpartum depression, dealt with broken washing machines, decorated her home, cleaned spit-up, changed diapers, and wrote about it all. Over […]

  2. Top Woman Entrepreneurs to Follow on Twitter

    by Published in Women & Business on

    Did you know March is Women’s History month? It’s true! And with 8.1 million women-owned businesses in the U.S, accounting for more than $1.2 trillion in revenues and an estimated 15.3 million new jobs by 2018, we thought it was certainly worth celebrating. In honor of Women’s History month, we pulled together a must-follow list […]

  3. Boston. The Destination for Female Entrepreneurs #WLF11

    by Published in Women & Business on

    This post was written by our Online Marketing Manager, Casie Gillette. I attended The Successful You: Women’s Leadership Forum yesterday in Cambridge and sat in on the session “Boston. The Destination for Female Entrepreneurs”. The panel featured four Boston-area women involved in the entrepreneurial community – Stephanie Kaplan, CEO of Her Campus Media, Jennifer Lum, […]

  4. Women In Tech: Up & Coming Female Entrepreneurs

    by Published in Women & Business on

    The shortage of female entrepreneurs and executives has long been lamented by business and academic leaders. As Harvard researcher Vivek Wadhwa told BusinessWeek in February 2010, there has never been a female Wall Street CEO. According to Dun & Bradstreet data from 2004 (the most recent available), only 19% of the 237,843 firms founded that […]