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Marketing Insights for Entrepreneurs

Women & Business

  1. Are Women More Entrepreneurial than Men?

    by Published in Women & Business on

    A woman starts a business in the U.S. every 60 seconds. Just think how many women-led business ventures will launch while you read this post? That stat comes from Dr. Tracey Wilen-Daugenti, VP/managing director of the Apollo Research Institute and author of the upcoming book Women Lead (2013). She also notes that without women, the […]

  2. What Motivates Mompreneurs?

    by Published in Women & Business on

    Today, it is estimated that there are more than 8.3 million women-owned businesses in the United States. These women owned businesses are responsible for employing upwards of 7.7 million people and generating nearly $1.3 trillion in revenue, according to the State of Women-Owned Business Report. So, what is the driving force behind all these women […]

  3. Boston. The Destination for Female Entrepreneurs #WLF11

    by Published in Women & Business on

    This post was written by our Online Marketing Manager, Casie Gillette. I attended The Successful You: Women’s Leadership Forum yesterday in Cambridge and sat in on the session “Boston. The Destination for Female Entrepreneurs”. The panel featured four Boston-area women involved in the entrepreneurial community – Stephanie Kaplan, CEO of Her Campus Media, Jennifer Lum, […]